- Experienced and highly motivated Adobe Analytics Lead with deep understanding of analytics tools such as Adobe Customer Journey and Google Analytics, personalization platforms, and customer experience monitoring systems.
- Experience in dashboard design with Power BI / Tableau software or similar tools.
- Experience with any programming languages such as Java or Python
- To lead a team of Digital Analysts by delivering analytics solutions for Web Applications. Work cross-functionally with marketing and technology departments to design and develop a comprehensive digital analytics framework for our clients.
- The role will involve establishing KPIs, monitoring performance, and providing insights to improve the digital experience.
- Lead a team of digital analytics professionals and collaborate with marketing and technology teams.
- Design and develop a digital analytics framework for clients.
- Establish and monitor KPIs to assess the impact of customer experience improvements on the website.
- Own monthly global website performance reporting and provide insights for senior leadership.
- Support ad hoc insights requests from senior leadership.
- Develop and define digital campaign strategies throughout the campaign lifecycle (planning, testing, execution, measurement, and refinement).
- Monitor, manipulate, and analyze data sets from varied sources to identify opportunities and make optimization recommendations.
- Develop statistical models to support data-driven decisions.
- Write and develop analytics tagging requirements.
- Design and implement dashboards using Tableau or similar software.
- Overall, 5 -12 years of experience in IT and at least 2-3 years relevant experience in Adobe Analytics (Recent project experience is needed). Don't share Visualization profile who used Adobe, we are looking for Core Adobe analytics profiles.
- Proficient in Power BI / Tableau is must.
- Expert-level knowledge in tag management solutions such as Adobe Tag Manager.
- Experience with personalization tools such as Adobe Target.
- Proficiency in at least one customer experience monitoring tool such as Tealeaf or Glassbox.
- Experience and proficiency in developing statistical models.
- Strong critical thinking, writing, communication, and consulting skills.
- Ability to work collaboratively within a team.
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Adobe Analytics - Gurgaon, India - Cognizant
Description
What makes Cognizant a unique place to work? The combination of rapid growth and an international and innovative environment This is creating many opportunities for people like you – people with an entrepreneurial spirit who want to make a difference in this world. At Cognizant, together with your colleagues from all around the world, you will collaborate on creating solutions for the world's leading companies and help them become more flexible, more innovative, and successful. Moreover, this is your chance to be a part of the success story.
Primary Skill: Adobe Analytics with Power BI / Tableau
Location: Gurgaon/Noida, India
Level: SA/M
Shift timing: 2 pm – 10.30 PM.
Working days: Hybrid (3 days WFO and 2 days WFH)
Cab facility: Yes (free cab)
Position Summary:
Key Responsibilities
Required Qualifications
Next Steps: If you feel this opportunity suits you, or Cognizant is the type of organization you would like to join, we want to have a conversation with you Please apply directly with us.For a complete list of open opportunities with Cognizant, visit is committed to providing Equal Employment Opportunities. Successful candidates will be required to undergo a background check.
About Cognizant:
Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses.Learn how Cognizant helps clients lead with digital at or follow us @Cognizant.
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