- • Experience in data analysis is a must.
- • Courses with hand on learning in the data/statistical domain would be a huge plus.
- Basis all the marketing data available, draw out a plan in terms of 360degree analysis approach basis client requirements enabling insights that lead to business decisioning.
- Market Research Undertaking competitor, consumer, brand analysis with both primary and secondary data sources along with 1st,2nd, 3rd party data as applicable.
- Undertake campaign performance analysis across the funnel including, measurement, analysis, and reporting from both KPI/metrics and creative standpoint.
- Analyse the overall brand performance in terms of sales and other tangible metrics across ecommerce/offline and other functions.
- Identify and map customer journeys Basis marketing performance data, provide recommendation to enhance objectives across the funnel and improve customer lifetime value.
- Leading efforts of A/B Testing strategies and basis insights providing recommendations of optimization across channels.
- Thought leadership on the current trends and best practices that enable further value to marketing performance analysis.
- Being the key client stakeholder, strengthening business relationships, interacting with various internal & external stakeholders.
- Lead and mentor marketing analysts to ensure timely delivery ensuring efficiency and effectiveness.
- Contributing to efforts of business expansion with newer approach to problem solving.
- People Management.
- • Being the client liaison and leading a team for analysts as per project requirement.
- Project related decisioning.
- Personalization - copy
- Social Listening
- Organic Social Media
- Social media ads
- Paid Ads
- Search Marketing
- Change Mgmt Communication
- Site Merchandising
- Online Reputation Management
- Affiliate Marketing
- Brand and Content strategy
- Campaign Strategy
- Campaign Orchestration
- Social Media Marketing
- Content Marketing
- CX-Project Manager
- Marketing Analytics
- Email Marketing
- Online Marketing
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Sr. Marketing Analyst - Indore, India - Cognizant Technology Solutions
Description
Marketing Specialist
Qualification:
• MBA in Marketing/Marketing Analytics domain
Responsibility:
Project, Process, and Business ResponsibilitiesPeople Management:
Key Decision Rights:
Must Have Skills