- Work to continually refine our SEO product and delivery, with KPIs and goals to both define and measure what future success looks like for the company.
- Work closely with Marketing Team based in Melbourne and other team members and business units to drive results for various brands.
- Undertake and deliver website technical audits to ensure the brands follow SEO best practices.
- Developing, executing and analyzing SEO campaigns for various brands, delivering technical, content or link acquisition campaigns and strategies to consolidate and increase their search market share.
- Provide guidance to marketing team for the optimization of onpage content, landing pages, and identifying content opportunities that will drive search engine visibility.
- Develop content and copies for blogs relevant to the current campaigns and industry trends.
- Reporting and analysis to drive performance, monitoring keyword ranking to prove progress and roadmaps based on datadriven improvements.
- Create plans to scale and improve workflows and processes, with a focus on automation and efficiency.
- Stay on top of industry trends, best practices, and algorithm changes to inform SEO strategies and tactics, and identify new growth opportunities.
- Keeping pace with SEO and marketing industry trends to continue to develop innovative strategies.
- Working together with the wider Global Travel Xperts team to execute meaningful and impactful work.
- Successful candidates will have 2+ years' experience of inhouse or agency experience, with a proven track record of SEO marketing campaigns.
- Experience with Google Analytics, SEMrush, Google Search Console, WordPress, Screaming Frog SEO Spider and other thirdparty SEO tools.
- Strong data analysis abilities.
- Innovative thinker who brings ideas and strategies to life Also, an outofthebox thinker really gets strategies ticking.
- Flexible, versatile and driven to obtain new skills.
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Search Engine Optimization Specialist - Thane, India - Global Travel Xperts
Description
Company - Global Travel XpertsLocation – Thane, India
Type – On Site
Category – Full time, Permanent
Joining Date – Immediate
We're looking for a SEO Specialist to join our established team of marketing and creative professionals
As part of a local and global team, you feel fully supported and engaged with a talented and diverse team of marcomms professionals.
With the potential for career development and growth, this role provides an outstanding opportunity for you to make your mark.
About Us
Founded in 2007, Global Travel Xperts is a group dedicated to getting the best of technology into the travel industry.
We have reunited more than 20,000 families during the pandemic (2020 and 2021); the brand has been in the market for 17 years, offering fantastic travel deals to people traveling between Australia and India.
Moreover, our newly created brands, i Fly Now (India and Australia) and Turtle Down Under, are expected to grow significantly during the next couple of years.
Some of the duties/responsibilities include:
