FullThrottle Labs - Pune, India - PyjamaHR

Description

Their main goal is to increase revenue and customer base by implementing strategic marketing initiatives that help the company achieve sustainable growth.

• Conducting market research to understand customer needs, preferences, and behaviors.
• Developing and executing marketing campaigns across various channels, such as social media, email marketing, paid advertising, SEO, and content marketing
• Coown key metrics across the customer journey i.e., user onboarding, user activation, user engagement/ retention and conversion.
• Analyzing and interpreting data to identify trends, insights, and opportunities for optimization and growth
• Setting and tracking KPIs and metrics to measure campaign effectiveness and ROI
• Collaborating with crossfunctional teams, such as product, sales, and design, to ensure alignment and synergy across all marketing efforts
• Experimenting with new ideas, techniques, and technologies to continuously improve and innovate marketing strategies
• Staying uptodate with industry trends and best practices to remain competitive and relevant in the marketplace
• The ideal candidate for a growth marketer role should have a solid understanding of digital marketing, data analysis, and customer psychology. They should be creative, analytical, and resultsdriven, with excellent communication and collaboration skills.

• The ideal candidate should come with 4+ years of experience in Growth Marketing and Product Marketing. It would be added advantage if they have worked with a B2C product startup that has seen scale. Should have demonstrated success in driving and completing multiple projects simultaneously and setting priorities, in a fastpaced, dynamic environment.