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    Copywriter - Mumbai, India - upGrad

    upGrad
    upGrad Mumbai, India

    1 month ago

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    Description

    Position:

    Associate - CopyLocation:
    Mumbai, Maharashtra (Marol,Andheri)Monday to Friday

    Position Overview:
    As a copywriter at upGrad, you'll be responsible for crafting compelling and engaging content that resonates with our target audience across various mediums for the International markets - Singapore, Vietnam, and U

    SResponsibilities:

    • Collaborate with the marketing team to develop creative and impactful content across multiple channels, including website copy, blog posts, social media, email campaigns, and advertising materials.
    • Assist in brainstorming sessions and contribute innovative ideas for campaigns and brand messaging.
    • Write clear, concise, and engaging copy that aligns with brand voice and guidelines.
    • Conduct thorough research to understand target audiences, industry trends, and competitive landscapes to create content that resonates.
    • Edit and proofread content to ensure accuracy, consistency, and adherence to brand standards.
    • Collaborate with designers, marketers, and other team members to execute integrated marketing campaigns.
    • Adapt to feedback and iterate on content to continuously improve quality and effectiveness.
    • Stay updated on industry best practices and emerging trends in copywriting and marketing.

    Requirements:

    • Bachelor's degree in Marketing, Communications, Journalism, or related field.
    • Strong passion for writing and storytelling with excellent written and verbal communication skills.
    • Proficiency in crafting compelling and concise copy with a keen eye for detail.
    • Basic understanding of SEO principles and content optimization is a plus.
    • Ability to work collaboratively in a fast-paced environment while managing multiple projects and deadlines.
    • Strong organizational and time-management skills with a proactive and adaptable approach.
    Salary upto- 5LPA

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