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    Sr Manager SEO and Website Governanace - India, Mumbai - ICICI Prudential Life

    ICICI Prudential Life
    ICICI Prudential Life India, Mumbai

    2 weeks ago

    Default job background
    Full time Insurance
    Description

    Understand requirement of the stakeholders, define clear objectives, manage day

    to day interactions build consensus

    Create reports and determine key performance metrics

    Measure and report performance of all marketing campaigns, and assess ROI and

    KPIs

    Monitor market trends, research consumer markets and competitors activities

    Oversee new and ongoing marketing and advertising activities

    SEO Website Analytics | Governance

    Optimising copy and landing pages for search engine optimisation

    Performing ongoing keyword research including discovery and expansion of

    keyword opportunities

    Researching and implementing content recommendations for organic SEO

    Analysing website and social media pages (FB, Instagram, LinkedIn, YouTube,

    Quora etc.), making recommendations for improvement

    Monitoring website traffic, search results, and developing strategies

    Generating content ideas and working on content creation

    Updating outdated content

    Optimising pages for desktop, tablet, mobile etc.

    UI | UX understanding

    Analysing the consumer journies and optimising accordingly

    Developing link-building strategies

    Keeping up to date with new trends and SEO best practices

    Working with web development and relevant teams to implement solutions

    Understanding the behavior and expectations of online visitors