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    Content Writer(UPSC) - New Delhi, India - Testbook

    Testbook
    Testbook New Delhi, India

    3 weeks ago

    Testbook background
    Full time
    Description

    About Us

    The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams. Testbook is poised to revolutionize the industry. With a registered user base of over 2.2 Crore students , more than 450 crore questions solved on the WebApp, and a knockout Android App. Testbook has raced to the front and is ideally placed to capture bigger markets. Testbook is the perfect incubator for talent. You come, you learn, you conquer. You train under the best mentors and become an expert in your field in your own right. That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this startup. You are the sole master of your work. The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook. A team that is quickly swelling in ranks, it now stands at 500+ in-house employees and hundreds of remote interns and freelancers. And the number is rocketing weekly. Now is the time to join the force.

    Job Description

    The Content Writer will be responsible for creating strategic and compelling content across a variety of social, mobile, and digital channels that increases awareness and brand visibility and enhances audience engagement. The role will be responsible for creating content such as blog posts, articles, infographics, videos, marketing emails, and newsletters. Your responsibility would include:

    • Writing blogs on study topics for different subjects of UPSC and State PSC
    • Identifying the areas and topics relevant to Testbook's target audience.
    • Conceive, write and deliver compelling, on-brand, actionable content for a range of mediums - online, digital, social, mobile, and print
    • Work in collaboration with the Marketing Manager to develop a content strategy focused on the education industry, especially the test-prep market
    • Manage additional aspects of the content creation including research, fact-checking, key-word optimization, editing, proofing, posting, and monitoring for engagement opportunities
    • Work closely with the social team to post engaging content, upload videos, images, and audio files to Facebook, YouTube, Twitter, Google+ and social accounts paced through the editorial calendar
    • Stay up to date with trends and best practices in social media and content marketing

    Desired Skills

    • Enthusiasm to create quality and meaningful content for the education industry.
    • Relevant experience in SEO friendly content writing, editing, and proofreading
    • Excellent verbal and written communication skills
    • Strong familiarity with social platforms
    • Proven ability to write for a variety of audiences
    • Ability to work collaboratively in a team environment as well as cross-functional teams
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