Aadil Rangwala

I specialize in devising digital marketing strategies that focus on new consumer acquisition, increasing subscriptions, and retention. My core expertise lies in developing and implementing an e-commerce strategy to improve website performance.

In my most recent role at Chambor – Baccarose, I led the digital marketing and e-commerce efforts and achieved an 8x growth in e-commerce business in FY 22-23 over FY 21-22. I was responsible for managing all online activity, including traffic acquisition, sales, conversion, A/B testing, and reporting. Through marketplace analysis, I was able to identify growth opportunities, which enabled me to optimize product presentation and pricing strategies to maximize sales and profitability. I was also instrumental in increasing brand visibility by 63% and 27% market share in the beauty industry.

As a brand consultant, I have worked with brands such as Welspun, Meta - WhatsApp, and Godrej Professional. My responsibilities included meeting with clients to determine their needs and goals, identifying opportunities for growth within an existing brand, and developing plans to achieve them. I also conducted market research to identify potential opportunities for growth in specific industries and created a strategic plan for the client by analyzing existing marketing efforts, identifying target audiences, and creating a long-term vision for the brand.

In my previous role at Reliance Brands Ltd, I worked with brands such as DIESEL, AJIOLuxe, The White Crow, and The Tank. As the brand custodian for DIESEL, I successfully launched DIESEL on Tata Cliq Luxury & AJIO LUXE (Luxury E-commerce), maintaining DIESEL in the top 1 in brand visibility on both platforms. I was responsible for developing brand marketing strategies, launching seasonal collections instore and on e-commerce platforms, conducting performance marketing campaigns, and creating loyalty and CRM marketing campaigns. I was also involved in creating branded content by conceptualizing DIESEL DNA for new store launches and anniversary sales working with influencers and celebrities

In summary, my skills in digital marketing, e-commerce, brand consulting, and performance marketing enable me to devise comprehensive strategies for brands to achieve their goals. My expertise in identifying growth opportunities and optimizing sales strategies has enabled me to drive exponential growth for brands

As an experienced marketer with a passion for branding, I am confident that I possess the skills and expertise necessary to lead your brand to success.

To give you a quick summary, I have over 10 years of marketing and digital marketing experience across digital agencies like Isobar & Watconsult and have been handling brand marketing and digital mandates for brands like DIESEL, The Tank, The WhiteCrow, AJIO Luxe, and Satya Paul at Reliance Brands Limited and Chambor at Baccarose.
 

Throughout my career, I have demonstrated my ability to develop and execute effective branding strategies that drive growth and increase brand awareness. I am skilled in all aspects of brand management, including brand positioning, messaging, visual identity, and communication.

I have achieved significant results through my branding efforts. By conducting extensive market research and competitive analysis, I was able to reposition our brand and increase market share by 10%. within the Reliance Brands ecosystem, I have also led successful brand launches, developed marketing collateral, and managed cross-functional teams to ensure the successful execution of branding initiatives.

I am a strategic thinker with excellent communication and leadership skills. I am skilled in collaborating with cross-functional teams to ensure that all brand initiatives align with the company's overall goals and objectives.

My passion for branding and commitment to staying up-to-date on industry trends and best practices make me a valuable asset to your team. I am excited about the opportunity to contribute to Cipla brands' growth and work alongside a group of talented professionals.

I appreciate your consideration. I'm looking forward to talking more about my qualifications.

Sincerely,

Aadil Rangwala.

Graduated in Bachelor of Management Studies specialising in International Marketing and Econometrics