Abhijeet Mane

Gained significant knowledge of ranking factors & search engine algorithms, and extensive experience in On-page SEO, and Off-page SEO. Specialist in maximizing the volume of inbound organic traffic from search engines to a website; analyzing client’s goals and designing a marketing plan that works best; works within the budget allotted by the client for marketing campaigns and other purchases. Accomplished through a combination of link-building, social media strategy, viral marketing, content strategy, and information architecture; carried out website audit & suggesting strategies accordingly to rank higher in search engines of clients in various industries; generate traffic, turn them into leads & convert those leads into sales.
Resourceful in developing strong & trusting relationships between clients & agency partners,
providing leadership & support during strategy, creativity, and execution. Using digital marketing channels & techniques to increase brand awareness; monitoring Social Media performance and taking corrective measures to improve like creating Fan Pages etc. Skilled in tracking the conversions and improving the percentages and numbers; taking care of SEO, SEM to Social Media Marketing; creating Social Media Marketing strategies to create brand names in Social Media and raise awareness. Success in conducting keyword research according to the latest keyword research strategies. Demonstrated excellence in leading a team and training them on KPI analysis & performance evaluation using Google Ad Words and Google Analytics.

Softech Solutions | Mar 2021 – Apr 2022
Digital Marketing Manager
 Designed and supervised all aspects of the digital marketing department including marketing
database, email, & display advertising campaigns; growing and monitoring campaign budgets.
 Planned and managed the creation of relevant and engaging digital content for publishing onto various digital platforms.
 Led the implementation of media planning and buying, search, conversion rate optimization, and data & analytics to support
future business growth.
 Led the analytics and reporting function in digital campaigns focusing on optimization.
 Established best practices around data and analytics to inform marketing and campaign effectiveness and lead our
overall approach to the use of digital marketing agencies.
 Produced & distributed social media content, interacted with target markets and increased reach through clever ad placements.
 Used tracking data to divide target audiences, start campaigns, and create customized content.
 Enhanced the usability and SEO of websites and social media channels.
 Produced social media content to support the launch of new products with creative brand messaging.
 Oversaw the management of digital projects from the planning stage to live monitoring.
 Applied fresh tactics to increase conversion and click-through rates.
 Developed incredibly effective digital marketing strategies for a range of platforms to increase customer engagement.
 Enhanced brand recognition thanks to ambassador partnerships and focused email marketing campaigns.
 Created backend-tracking URLs to track campaign performance and calculate ROI.
 Produced a variety of digital assets, including microsites and rich media online ads.
 Gathered & analyzed web analytics like visits, time spent on each page, and page views per visit.
 Maximized strategic approaches by closely monitoring performance and making necessary corrections.
 Assisted clients in creating social media pages and website portals to promote their businesses.
 Started paid client advertisements for posting on a variety of social media platforms, averaging 10 users per advertisement.

Softech Solutions | Aug 2016 - Dec 2017
Digital Marketing Manager
 Managed marketing calendar and published fresh content in time for the launch of new goods and services.
 Created marketing materials for social media, including blogs, flyers, and advertisements.
 Examined and reported on the outcomes of online marketing and social media campaigns.
 Enhanced social media customer engagement.
 Produced social media posts with a consistent voice and message.
 Weekly updates on digital marketing campaigns were given to clients, along with discussions of strategic plans and ways to
make them better.
 Gathered the requirements for SEO and improved short- and long-term campaign strategies.
 Enhanced page content, keyword relevance, and branding to meet SEO objectives.
 Examined rival websites to find backlink and keyword opportunities.
 Successfully introduced consumer targeting and marketing strategies for both offline and online markets.
 Led the team that was actively involved in ongoing account management, ad placement, and product optimization.
 Analyzed the return on investment of social media and online marketing initiatives.
 Developed and led talented teams to plan and carried out project tasks on time and to higher standards.