Abhijit Abhinav

★ Developing Marketing Strategies: You would be responsible for developing comprehensive marketing strategies aligned with the company's overall goals and objectives. This involves conducting market research, analyzing industry trends, and identifying target audiences. ★ Marketing Campaign Management: You'd oversee the planning, execution, and optimization of marketing campaigns across various channels, including digital platforms, print media, events, and more. This involves coordinating with internal teams and external agencies to ensure campaigns are delivered effectively and within budget. ★ Brand Management: You'd play a key role in managing and enhancing the company's brand image. This includes maintaining brand consistency across all communication channels, monitoring brand perception, and implementing strategies to strengthen brand equity. ★ Product Marketing: You'd work closely with product development teams to understand product features, benefits, and target markets. Your role would involve developing and implementing product marketing strategies to drive product awareness, demand, and sales. ★ Digital Marketing: In today's digital age, a significant part of your role would involve digital marketing initiatives. This includes managing the company's website, social media channels, email marketing campaigns, search engine optimization (SEO), and online advertising. ★ Market Analysis and Reporting: You'd be responsible for monitoring and analyzing marketing metrics and KPIs to assess the effectiveness of marketing efforts. This involves preparing regular reports and presentations for senior management, providing insights and recommendations for continuous improvement. ★ Customer Relationship Management (CRM): Building and maintaining strong relationships with customers is crucial for business success. You'd work on strategies to enhance customer engagement, satisfaction, and loyalty through various marketing initiatives. ★ Team Leadership and Management: Depending on the size of the marketing department, you might be responsible for leading and managing a team of marketing professionals. This involves providing guidance, mentoring, and support to ensure team members are aligned with the company's goals and objectives. ★ Budget Management: You'd be responsible for managing the marketing budget effectively, allocating resources efficiently across different marketing initiatives, and ensuring a positive return on investment (ROI). ★ Stakeholder Communication: Effective communication with internal stakeholders, such as sales teams, product managers, and executives, is essential for successful marketing campaigns. You'd collaborate with these teams to align marketing efforts with overall business objectives and ensure seamless execution.

PROFILE SUMMARY Competent professional with 11+ years of experience in A. Operations Management B. Sales C. Customer Service

MBA in Customer Relationship Management(Marketing)