Abhishek Gautam

Results-driven and experienced Printing and Packaging Engineer with over 7 years of expertise specializing in large-scale printing goods and Point of Sale Materials (POSM) for Below-The-Line (BTL) Trade channel activation. Proven track record in executing successful POSM Campaign activations for renowned brands, including GSK, Haleon, Henkel, and Mars. Adept at analyzing detailed print and POSM specifications, providing valuable technical input, and advising clients. Collaborative approach in consulting on economic formats, ensuring cost-effective projects. Proficient in procurement, project tracking, budget adherence, and building strong client and supplier relationships. Continuously identifies emerging specification trends and devises alternative sourcing strategies to stay at the forefront of the dynamic printing and packaging industry.

In my role at Experience Tag India Pvt Ltd as a Sourcing Analyst for the EMEA region since July 2016, I've specialized in handling large-scale printing for BTL Trade channel activation. Over the years, I've successfully executed POSM campaigns for renowned brands such as Haleon, Henkel, Mars, and GSK. My responsibilities include delving into detailed print and POSM specifications, providing valuable technical input, and offering advice to clients.

I actively contribute to economic formats, collaborating closely with clients and vendors to ensure cost-effective projects. Procuring prints has been a crucial aspect of my role, and I've always emphasized timely delivery while maintaining the highest standards of quality. Project tracking, budget adherence, and the cultivation of robust client and supplier relationships are areas where I've consistently excelled. I've also been keen on identifying specification trends and devising alternative sourcing strategies to stay ahead in the field.

During my tenure as the Production and Relationship Manager at Gro Prints from 2019 to 2021, I took charge of coordinating and managing orders, prioritizing customer satisfaction, and meeting tight deadlines. Effective communication has always been at the forefront of my approach in developing and maintaining strong customer relationships. I handled various tasks, including obtaining quotes, creating indents for raw materials, and collaborating with pre-press and post-press departments. Additionally, I actively participated in costing estimation and played a key role in inspecting pre-press planning to ensure top-notch quality and content.

I have a solid educational foundation in Printing Technology, which complements my extensive professional experience. I earned an M.Tech in Printing Technology from Guru Jambeshwer University, followed by a B.Tech in Printing Technology at Maharishi Dayanand University. Additionally, I completed a Diploma in Printing Technology at Pusa Institute of Technology. This academic background has equipped me with the necessary knowledge and skills to excel in handling large-scale printing projects and executing POSM campaigns with precision and expertise.