
Aditya Kumar
Marketing / Advertising / Public Relations
About Aditya Kumar:
I have 12+ years of experience in the SEO domain and over the last 12 years, I've spearheaded many exciting initiatives like starting new business functions into online news/media, hobby based e-commerce, healthcare and wellness industry, 2-Wheelers & Heavy Machinery Industry, all with an extremely lean team.
Experience
Being an SEO professional, I had contributed to the launch and business expansion of new product initiatives. In my recent roles, my focus is largely on assessing the market potential via competitors & business keyword research and then creating an effective marketing plan. After that my focus shifted on ensuring sustainable organic traffic growth through SEO and content marketing efforts. I've worked on SEO strategy planning for website's traffic & revenue growth and product optimization & management. I have also managed a team of 13 SEO team members at Tractor Junction & working for the last 6 years as a manager.
My most recent sting was with a US based manpower supply services startup, Wishup Technology. I have managed their website for the SEO growth in US market. Though it was a very small sting of 4 months I have managed to successfully increased their website's Organic traffic from 7k/Month to 15k/Month. By working on website's structure and information architecture and optimize it by implementing main menu navigation for internal linking, implementing schema, work on website's indexed vs non-index pages and website content optimization.
Previously, I've worked with Tractor Junction for more than 1 year, a Alwar based agri-tech startup as SEO Manager. Here I have successfully managed their 4 business websites, cataloged listing of vehicles used in Agri Industry, Commercial vehicle Industry, 2-Wheeler Industry & Heavy Machinery Vehicle Industry.
Priorly I worked with ELI Global for more than 2 years, a US based MNC as a Sr. Manager - Digital Marketing where I successfully managing 3 business websites and responsible for the overall business growth from User Acquisition to Conversion.
I'm open to discussion about this opportunity with you to continue my learning curve with some diverse experience. You can find my detailed resume in the attachment, also let me know for anything else if required.
Education
I am a BCA graduate from CCS University, Meerut in the year 2010.
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