ANANYA ANURAG

A fintech enthusiast, whose main aim is to make capital available to people from the nook and cranny of the country at an affordable rate and in a very simple and transparent manner.

Spearheaded the complete onboarding and product integration for 2 partners, building a loan book of Rs. 25 crore

Identified an untargeted segment, created content, and improved the conversion ratio by 3.2%

Increased IDFC FIRST Bank’s market share by engaging with 8 Digital Lending Apps, of which 2 have been onboarded and

6 are currently in progress and making disbursals worth Rs 10 Cr in the first month

Analyzed the conversion funnel from top to bottom, evaluated the reasons for customer drop off and made changes to

the user journey decrease the drop off by 5%

Coordinated with Compliance, Legal, Tech, Information Security, Operations and Policy & Risk to implement Reserve Bank

of India’s New Digital Lending Guidelines across the new partners that were onboarded

Demonstrated expertise in new product approvals, pricing and cost management while developing partnerships

Nurtured strong client relationships by employing a client focused approach and maintaining high service performance

standards

Master's in Business Administration, IIM Kashipur
Bachelor's in Engineering, BITS Pilani Hyderabad Campus