
Anirudh Saha
Marketing / Advertising / Public Relations
About Anirudh Saha:
An Entrepreneur and a consultant, with 10 yrs plus experience in customer relationship Management and customer acquisition skill.
Experience
2 0 1 5-CURRENT
2 0 1 6- 2 0 1 8
• Opening units in high density locations with maximum footfallsand creating 15% net profit per unit.
• Revitalizing and turning around underperforming units with growth and profitability.
Tying up and negotiating deals with online aggregators.
• Collaborating with top influencers, food bloggers and other media professionals to holdpromotional
events across several parts of the city simultaneously.
• Capitalizing on social media platforms to increase market awareness.
• Performing statistical analysis to enable operational and forecast teams needs to help in reducing
wastage and food cost by 8%.
• Incentivizing training and motivating employees to outperform their monthly targets.
• Working with local radio marketing teams to reach a broader spectrum of customers.
• Executing large scale corporate orders off season, thereby maintaining a stability in the growth trajectory.
REAL ESTATE PORTFOLIO MANAGER
• Analysing and dealing in the realty market in upscale suburbanareas of Mumbai.
• Collaborating with leading developers like Lodha, Hiranandani &Shapoorji.
• Generating a list of properties compatible with buyer's needs and advising clients on market
conditions, prices, mortgages, legal requirements and related matters.
• Directchannels with financial lenders,assessment agencies and otherevaluation ratingagencies.
Freelancer: SPACE & PRODUCT DESIGNER
Institutionalized a platform for interior designers, civilcontractors, furnishing vendors and
manufacturers across India.
• Worked closely with an importer of Italian Murano glasswareand chandeliers & acquire them at 25%
lesser than market values.
•
Increased revenue of a chain of restaurants across the city by redesigning & rebranding.
• As a Serial social entrepreneur effectively solving community based problems by building a platform for
artisans pan India.
• Designed&producedactive &leisure wear merchandise for gyms &colleges.
PROBLEM SOLVING ORGANIZATIONAL TIME MANAGEMENT COMMUNICATION SKILLS I ANALYTICALAND CRITICAL THINKING
Franchise Owner : SPECIALITY RESTAURANTS
I FINANCE FORECASTING I PROJECT MANAGEMENT
•
Facilitated sustainability using recycled material to develop finished products.
2 0 1 3- 2 0 1 5
Business Development Head : ASVP LOGISTICS
• Attracted new target accounts using localised promotional activities and branding, increasingt h e market scope by 30%.
• Obtained and evaluated credit information about prospective customers, helping reduce credit defaults and non-payment situations.
• Created a direct sales team of 15 motivated team members & strengthened support staff to 25 members.
• Mentorship &skill upscaling programsinitiated for the office &field staff.
Sales Account Manager : ASVP LOGISTICS
• Supervised sales, customer relationship management right from the company inception in 2010.
•
Successfully partnered with fortune listed global conglomerates likeHP, Videocon, L&T, Mahindra & Onida in India to generate an increased revenue of 20% in a year.
• Created a procurement network amongst small & medium scale businesses withtraders panIndia comprising 45 companies.
•
Partnered with leading logistic brands like DTDCt o utilise unused spaces and resources to keep costs intrinsic to growth and viability.
B. E. Bachelors in Computer Applications TERNA ENGINEERING COLLEGE I MUMBAI UNIVERSITY
Education
Creative and goal oriented entrepreneur with 12+ years in business leadership. Experienced in all aspects of business formation, operation, finance, and management. Relentless optimist with an ability to work with teams of various sizes and acumen. A strategic thinker and planner with an ability to foresee market trends.
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