Ankur Verma

🚀 Harnessing the Power of Data for Business Growth
I'm a data-driven professional with over 9 years of experience across diverse industries—ranging from aviation, edtech, and mobility services to adtech and fintech. Over the past 7+ years, I have specialized in MarTech, leveraging data-driven insights to optimize campaign performance, enhance customer engagement, and drive strategic growth.

In my current role as a Data & Insights Manager at MoneyGram International, I have led initiatives that have significantly improved data processing efficiency and campaign effectiveness through advanced analytics and predictive modeling. My passion lies in transforming complex data into actionable insights that empower business leaders to make informed decisions.

Previously, at Yoptima Media Solutions and Savetur Digital, I spearheaded the development of automated insights platforms and strategic market initiatives that enhanced client engagement and boosted revenue growth. My experience has honed my ability to combine data analytics with strategic planning to drive meaningful business impact.

Beyond my professional endeavors, my academic foundation from IIT (BHU), Varanasi, and IIM Calcutta has provided me with strong analytical and leadership skills. I thrive in dynamic environments where collaboration, innovation, and data-driven decision-making are key to success.

Excited to connect with like-minded professionals and explore opportunities to drive data-centric growth and innovation. Let’s connect and exchange ideas!

Expertise:
Data Analytics, Business Intelligence, CRM Strategy, Lifecycle Marketing, AI & Predictive Modeling, Propensity Scoring, Seasonality Forecasting, Funnel Optimization, A/B Testing, Growth Strategy, SQL, Python, DAG Design, Apache Airflow, Agent Development using Gemini, Data Automation, Dashboarding, Looker, Tableau, Supermetrics, Data Pipelines, Marketing Attribution, Cross-Functional Collaboration, Stakeholder Management, Martech, Fintech, Performance Marketing, Global Market Strategy, Reporting Automation, Customer Segmentation, Experimentation Frameworks, Product Analytics, Scalable Insights.

Experienced analytics professional with ~8 years of experience in product analytics, experimentation, and data-driven decision-making. Skilled in SQL, Python, A/B testing, and applied data science, with a strong ability to translate complex data into clear business actions while working closely with Product and leadership teams.

PGDM (MBA equivalent) from IIM Calcutta with a strong focus on analytics, strategy, and decision sciences; B.Tech in Mechanical Engineering from IIT (BHU), Varanasi.