Anupam Singh

As a CXO-level Executive and growth facilitator with over 30 years of management experience in the automotive sector, I excel in driving business turnarounds and market expansion. Known for blending strategic vision with operational excellence, while fostering a culture of ethical leadership.

• My leadership at Tata Motors transformed sales from 35,000 to 60,000 units in just four years
• My tenure at Saud Bahwan Group (Ford & Lincoln) resulted in 100% sales growth and doubled market share.
• I have a strong track record in P&L management and operational efficiency, having successfully orchestrated complex end-to-end operations.
• My entrepreneurial spirit has led to the launch of 4 startups, showcasing my innovation expertise in the automotive landscape.
• Author of the Amazon bestseller Electric Vehicles and the End of ICE Age, now in second edition.

Business Head Ford & Lincoln                                                                  May 2019 - Oct 2024

Saud Bahwan Group                                                                                    Muscat

• Led $45M operations across sales, marketing, service, and parts, managing a 72-member team.
• Transformed a struggling business post-COVID, increasing margins by 40%, cutting costs by 20%, and increasing profitability by reworking the product mix and executing marketing campaigns to increase brand visibility.
• Achieved a 100% increase in sales through strategic LTP initiatives and targeted marketing campaigns, leading to a doubling of market share in a flat market
• Enhanced CRM strategies to boost sales conversions from 12% to 18%, and developed long-term relationships.
• Secured a landmark order of 81 ambulances from Oman’s Ministry of Health by addressing tough competition and taking measures to ensure compliance with regulatory standards in the B2B deal.
• Developed predictive sales forecasting models that improved sales accuracy and reduced inventory by 45%
• Awarded by Ford Motor Co. for Outstanding Achievements and Sales Excellence.

CEO | COO                                                                                                           Jan 2012 - Apr 2019

Automotive Startups                                                                                         New Delhi

• Established state-of-the-art 3S facilities for Daimler Commercial Vehicles in a competitive market. Achieved profitability in two years across 3 locations, setting a benchmark in customer experience.
• Overcame the challenge of Sany's low market presence through creation of new business opportunities and integrating it with a door-to-door campaign, driving 170% sales growth in 1 year.
• Launched a user-friendly app and website for car service booking, overcoming the challenge of engaging 9 major car brands, achieving 8,500 B2C transactions and ₹8M revenue in 6 months.
• Executed the plan for launching an electric 3W startup for sustainable mobility solutions, finalizing the product specifications in 4 months, and completing the assembly plant in 10 months.
• Developed comprehensive strategies through in-depth business analysis for entering the electric 2W market, launching the brand with a network of 150+dealerships in 2 years.

General Manager - Subaru Oman                                                                 Sep 2009 - Dec 2011

OTE Group                                                                                                         Muscat

• Overcame a 20% rise in import costs via effective decision-making and optimizing business processes, launching 4 new models, driving a 10% sales increase. Positioned Oman as MENA's top Subaru market.
• Secured a 25% increase in the marketing budget through strategic alignment with OEM.
• Led a cross-functional team, leveraging strong management skills to achieve 14% revenue growth through targeted problem identification and innovative marketing strategies.

General Manager - Sales & Marketing                                                        May 2007 - Aug 2009

Unitech Group                                                                                                   Delhi NCR

• Drove sales for budget to ultra-luxury housing, increasing revenue by 50% from $60M to $90M.
• Developed innovative revenue streams by launching targeted overseas marketing (USA, Canada, UK, UAE & Singapore), boosting NRI sales share from 25% to 40% in 3 months.
• Addressed a recession-challenged market by launching affordable homes, achieving 400 units sold in 15 days through a multi-tiered sales channel.

Regional Manager & Leadership Roles                                                       Jul 1993 - Apr 2007

Tata Motors                                                                                                      Mumbai/Kolkata/Delhi

• Revitalized North Region sales by implementing aggressive marketing, achieving ₹2,200 crores in 4 years and #1 in customer satisfaction through continuous improvement initiatives. Obtained large orders in fleet sales.
• Revamped sales strategy in the East Region amid declining market share. Exceeded objectives with 50% sales growth for Indica within 1 year, launched Indigo sedan, and doubled operational dealerships in 1.5 years.
• Implemented transformation initiatives for Cummins bus line through innovation, generating ₹1,000 crores in sales and enhancing margins to 15%.
• Directed teams in leadership roles: Sub-Regional Manager - Commercial Vehicles | Manager - All India Sales Manager - Cross Function | Assistant Manager – Marketing (Cars & LCVs)

Master of Business Administration (MBA)- Marketing   Jun 1991 - Jun 1993

B.K. School of Business Management, Gujarat University, Ahmedabad

Bachelor of Engineering (BE)- Mechanical Jun 1987 – Jun 1991

L.D. College of Engineering, Gujarat University, Ahmedabad

Business Strategy - Certification Course  Dec 2024

Wharton Online, University of Pennsylvania

Independent Director Certification  May 2024

IICA, Ministry of Corporate Affairs, Govt. of India