Anurag Pathak

I am a visionary Brand Head and Speaker, adept at unraveling complex issues with clarity and conviction. I firmly believe that Branding isn't merely a process—it's an attitude, a way of seeing business reality through the eyes of the end-user.

In my philosophy, everyone plays a role in design, making decisions that directly impact lives. My guiding principle is to infuse empathy and mindfulness into every choice, ensuring that my teams craft products with genuine care for the people they serve.

As a systems thinker, I thrive on crafting intricately designed ecosystems spanning B2B, B2C, D2C, and E-commerce realms. I don't just focus on aesthetics; my expertise lies in architecting logically sound, complex systems that drive tangible results.

When it comes to Branding & Marketing, I'm a maestro, employing A/B testing frameworks to iterate and refine designs, resulting in heightened user productivity and satisfaction across the board.

But my talents extend beyond that. I'm a wizard at building brands for enterprise products, with a knack for innovative web design and Shopify development.

My true strength lies in fostering collaborative design thinking alongside product management, orchestrating disruptive brainstorming sessions and design sprints that propel teams towards breakthrough solutions.

My unwavering commitment to pushing boundaries ensures that I cultivate a culture of innovation, empowering teams to tackle the toughest challenges in a dynamic environment.

With me at the helm, your brand isn't just a name—it's a force for meaningful change, driven by purpose and powered by design.

You have 12+ years of experience leading creative, branding, and digital marketing initiatives. Currently, as Director of Brand & Communications at WildGlow, you handle brand strategy, digital marketing, PR, influencer management, and creative direction. Previously, you served as Creative Head at IDAM House of Brands and Select Brands, focusing on website design, marketplace creatives, packaging, and team leadership. Earlier roles at Gramophone, Michelin, Kimirica, and Patanjali Foods honed your expertise in branding, UI/UX, visual arts, and content marketing.

Masters in multimedia & Animation