Anvesha MISHRA

Dynamic and results-oriented Junior Product Marketer with a solid foundation in market research, digital marketing, and strategic planning. Proficient in developing and executing marketing campaigns that drive brand awareness and product engagement. Skilled in analyzing market trends, customer insights, and competitor activities to support product positioning and strategy. Adept at utilizing digital tools and platforms to create compelling content and enhance customer interaction. A proactive team player with strong communication and analytical skills, committed to delivering measurable marketing outcomes. Eager to contribute to innovative marketing projects and grow within a forward-thinking organization.

Collaborate with Marketing & Sales Department to conduct market and product research for innovative ideas. Work closely with client partners and sales and marketing teams to analyze market trends and guide list creators in identifying Ideal Customer Profiles (ICP) and Ideal Buyer Profiles (IBP). Perform thorough market and competitive research to validate go-to-market strategies and product-market fit assumptions. Conduct first-person interviews to gather primary data. Compile and organize research findings into comprehensive reports, and articulate clear, actionable recommendations based on the research insights

Masters in General Management from EM Normandie Business School.

Btech in Biotechnology.