About Arjun Dev:
Ab alumnus of IIM Jammu, with nearly a year's worth of experience in FMCG.
Experience
In my previous role, I:
- Successfully launched a new product category (ice cream) in the HORECA segment, generating a monthly recurring revenue (MRR) of 2 lakhs INR within 30 days
- Led a team of sales representatives and distributors for a cow ghee launch, securing over 120 window displays across Kanpur
- Utilized data analysis to identify gaps and implement strategies for improved brand performance and execution
- Collaborated with creative agencies and managed media relations to execute impactful marketing campaigns, resulting in increased brand awareness and engagement
- Coordinated product launches, including market research, data gathering, and on-ground activation campaigns
Education
I completed my MBA program at Indian Institute of Management Jammu and my majors were Marketing and Strategy,.
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