Arpita Das

A seasoned creative professional with over 14 years in advertising, I specialize in content strategy, brand storytelling, and creative supervision. As a content specialist and branding expert, I’ve led impactful campaigns, shaped brand narratives, and driven engagement through compelling communication across digital and traditional platforms. Creativity meets strategy in every project I lead.

With rich experience as a Copy Head, Creative Supervisor, Content Specialist, and Strategist, I’ve consistently driven powerful brand narratives through strategic thinking and sharp ideation. From insight mining to campaign architecture, I specialize in developing big ideas that connect and convert. I’ve crafted award-winning campaigns, written compelling ad copy, and scripted engaging brand films across TV, digital, and print. Having worked with leading national agencies like JWT, Rediffusion, Grey Worldwide, and Crayons, I bring deep expertise in transforming brand objectives into creative strategies that deliver real impact.

I hold an MA in English and am a skilled bilingual writer, fluent in English and Bengali, with a strong command of language, literature, and culturally nuanced communication.