
Arpita Lalwani
Marketing / Advertising / Public Relations
About Arpita Lalwani:
Communications & Content Associate with hands-on experience in internal communications, monthly newsletters, stakeholder coordination, and content creation. Skilled in drafting clear, mobile-first communication for large teams, managing timelines, and driving engagement through community platforms (40k members). Experienced in coordinating with cross-functional teams and Media creators, tracking engagement, and ensuring accuracy and consistency in all communication.
Experience
Work Experience
Community Associate | Inito July 2025 – January 2026
• Owned and executed monthly newsletters and internal updates, coordinating with multiple teams to collect inputs, draft content, manage approvals, and ensure timely release.
•Drafted and edited communication posts to ensure clarity, consistency, and alignment with brand tone before publishing.
• Supported field-facing engagement initiatives by creating posts, polls, announcements, and simple visual creatives using templates.
• Coordinated closely with cross-functional stakeholders to follow up on inputs, approvals, and timelines, ensuring zero delays in communication.
• Led email outreach and communication with influencers and partners, maintaining clear, professional correspondence.
• Managed and engaged 40,000+ community members across 4 groups, ensuring information reached the right audiences accurately.
• Tracked engagement metrics on newsletters and posts to identify what content formats performed best.
Content Strategy & Social Media Campaigns Intern
Newton School of Technology | Feb 2025 – July 2025
• Wrote LinkedIn posts and Instagram captions aligned with brand tone, announcements, and ongoing campaigns.
• Transcribed and wrote YouTube descriptions, ensuring clarity, structure, and SEO-friendly formatting.
• Created and edited written content across platforms, contributing to 250,000+ YouTube views.
• Assisted in brochure editing, refining copy for clarity, consistency, and brand voice.
• Designed LinkedIn post templates using Canva
• Worked closely with the internal team to review, edit, and finalize content before publishing.
Education
Bachelor of Arts (Psychology & English)
Lucknow University, Lucknow | Sep 2022 – Aug 2025
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