Ashwani Kumar

• Category Marketing Manager offering 2.5 years of experience with a strong focus on driving business growth and cultivating strategic partnerships.
• Expertise in market research, trend analysis, and competitive intelligence to optimize product assortments and deliver compelling offerings.
• Skilled in vendor management, negotiating contracts, and ensuring timely delivery of high-quality products for seamless operations and improved customer satisfaction.
• Proficient in pricing optimization strategies to drive sales, maximize margins, and maintain a competitive edge in the market.
• Strong collaborative abilities, working closely with cross-functional teams to develop and execute effective promotional plans and marketing campaigns.
• Exceptional partnership management skills, building and nurturing strategic relationships with key stakeholders, suppliers, and external partners.
• Results-oriented approach, focusing on customer satisfaction and loyalty through tailored category management strategies and innovative solutions.
• Skilled project manager, ensuring on-time delivery and successful implementation of multifaceted initiatives.

WORK EXPERIENCE

Swiggy | June 2023 – Present

Growth Marketing, Gourmet Partnerships- Delhi NCR

• Headed the Delhi-NCR Gourmet business and increased market share by 40% in Q-3 of 2023 by sourcing exclusive deals and aggressive positive discount parity across brands.
• Awarded highest incentive in North & East India team for 140% achievement of August targets. 

Google | Aug 2021 – May 2023

Category Marketing & Strategic Partnerships- YouTube Shopping 

• Achieved YoY GMV growth of 360% for Women Fashion category resulting in increased sales and market share.
• Received annual ratings of 'Significant Impact' by identifying trends and sourcing over 40k SKUs from 35+ brands in the Women's Fashion category.
• Launched the 'Sports' category with 25 brands and 4k SKUs of top 5 sports in India, resulting in increased sales and customer engagement.
• Pioneered the launch of YouTube Live shopping in India, onboarding 15 new brands and driving engagement and sales through innovative video content.

MBA- IIM Indore

Student Exchange, School of Marketing- University of Vaasa, Finland

BA (Foundations of Management) - IIM Indore