Asmita Mishra

A clueless engineer turned passionate marketer :)

I was very little when I used to put glitter on my mother’s old sarees, repackage my grandmother’s vintage boxes, and would unabashedly try to sell them to any potential buyer I could find. It might sound dramatic, but Marketing isn’t a function for me, it defines me as a person.

As a marketer, I have felt many emotions, sometimes all of them together. Some emotions had names, like - ‘we did a great job’, ‘wish we did it differently’, ‘could do better', ‘never mind’, ‘I am in love with what we achieved’, and so many more. And what I have learned over these years is that no matter what we end up achieving, if we do it by heart, it’s all worth it.

I keep telling my team, Marketing is an emotion, and it ties everything back to that emotion. Whether it’s content for a LinkedIn post or an outbound email, whether it’s an engagement activity for a corporate event or a website design, every aspect of content and design strategy must enhance the emotion that marketing clicks on.

In my role at Decision Point, I lead a team of content writers, designers, and marketing professionals in strategizing, building, and driving campaigns that impact decision-makers behavior.

As a Growth Partner, I engage with stakeholders to strategize and plan GTM for both products and services. I believe in owning end-to-end customer journeys across the funnel from awareness to retention.

As a leader, I learn to lead with knowledge, strength, vulnerability, and empathy.

1. Decision Point
   Marketing Manager |Dec 2019 to Present
   • Currently Leading end-to-end Marketing Funnel (Awareness, Consideration, Conversion & Retention) & managing a Team of 7.
   • Product Positioning & Go-To-Market Strategy for Analytics Product & Services
   Developed & executed an end-to-end marketing communication plan for all products (SEO/ Email-Marketing/ Social-Media Marketing). Additionally, worked on competitive insights, facilitating precise product positioning. For one of the tools, Beagle (A Conversational Analytics Platform) was declared the Best Productivity App on MS Teams for 2021 by Microsoft.
   • Lead Generation Strategy & Channel Marketing
   Identify & implement lead generation strategies like ABM Marketing for both Consulting services & Beagle. Also, developing channel partners for product reselling
   • Increasing User Adoption of the Products
   Building & Executing end-to-end User Adoption Strategies to Increase the Adoption of the product within the client organization.
   • Sales enablement activities for Analytics Product & Services
   Building sales collateral and running consumer-specific communication campaigns. Targeted communication facilitates better outreach & engagement with potential clients, helping sales team with improved conversion.
   • Hubspot CRM : Onboarding & Management
   • Website development & User Experience
2. EmporioM Digital
   Digital Marketing Manager | Jan. 2019-Jul 2019
   • Maximized strategic approaches by keeping a close eye on performance and making appropriate adjustments, for all clients.
   • Identified value propositions and key messages for all of clients' marketing campaigns
   • Built, implemented, and updated effective Social Media strategies. Helped clients develop website portals and social media pages to promote businesses.
   • Developed lead generation strategy on both social and search platforms by achieving an average of Rs 500 CPL in the education domain.
3. Independent Consultant
   Government of India & Tata Trust, Muskaan, ShivYog & Prawtech | Sep 2017 - Dec. 2018
   • Devised strategies and roadmaps to support vision and value to the business.
   • Analyzed current business plan, identified inefficiencies in existing processes, and tracked performance following implementation of improvements.
   • Developed marketing content such as blogs, promotional materials and advertisements for social media with consistent content and tone.
4. Xplanck – Adyogi
   Digital Marketer | June 2016 - April 2017
    
5. Magic Software
   Test Engineer | Jan 2015 - May 2016
    
6. Honeywell
   Product Consultant | March 2014 - Dec 2014

Decision Point
Marketing Manager |Dec 2019 to Present
• Currently Leading end-to-end Marketing Funnel (Awareness, Consideration, Conversion & Retention) & managing a Team of 7.
• Product Positioning & Go-To-Market Strategy for Analytics Product & Services
Developed & executed an end-to-end marketing communication plan for all products (SEO/ Email-Marketing/ Social-Media Marketing). Additionally, worked on competitive insights, facilitating precise product positioning. For one of the tools, Beagle (A Conversational Analytics Platform) was declared the Best Productivity App on MS Teams for 2021 by Microsoft.
• Lead Generation Strategy & Channel Marketing
Identify & implement lead generation strategies like ABM Marketing for both Consulting services & Beagle. Also, developing channel partners for product reselling
• Increasing User Adoption of the Products
Building & Executing end-to-end User Adoption Strategies to Increase the Adoption of the product within the client organization.
• Sales enablement activities for Analytics Product & Services
Building sales collateral and running consumer-specific communication campaigns. Targeted communication facilitates better outreach & engagement with potential clients, helping sales team with improved conversion.
• Hubspot CRM : Onboarding & Management
• Website development & User Experience