Astha Sheel

Media professional with over 11 years of experience in the dynamic marketing and communications industry, with a focused and grounded understanding of producing creative yet precise programming for a visible and lasting impact 

E X P E R I E N C E

DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING 

INDIA NARRATIVE | NOV ’20 to DEC ‘22

Social media outreach, collaborations, social strategy & analysis, search engine optimisation, content planning & execution on all key social media platforms including YouTube

DEVELOPMENT COMMUNICATION EXPERT  DOORDARSHAN, PRASAR BHARATI | SEP ’13 to JUNE ’20

Revenue generation through innovative programming, end-to-end program production, driving the outreach, partnerships, media planning, digital & social media marketing & event planning for media campaigns of Government of India Ministries, Depts. PSUs & NGOs

COMMUNICATION SPECIALIST 

CHILD CARE & WELFARE FOUNDATION | JUL ‘12- AUG ’13

Leading PR & communications, fundraising, brand collaborations & event management for NGO’s charity events 

CONTENT WRITER 

HIMALAYAN EXPLORERS CLUB | NOV ‘11- MAY ’12

Travel Journalism: Content writing, development & management for online promotion 

FREELANCE | 2011-2013

Content Writer | India Today

Anchor | DD News

Announcer & Reporter | All India Radio 

B.A (Hons.) Journalism

2011 | University of Delhi

M.A Public Administration 

2013 | Jamia Milia Islamia

Bachelor of Education

2014 | Kurukshetra University