Atul Sharma

Brand Management professional with 5+ years of experience in FMCG and D2C, specializing in strategy, consumer insights, and 360° campaigns. Skilled at driving brand growth, market expansion, and leading cross-functional teams to deliver measurable results across ATL, BTL, and digital platforms.

Results-driven Brand & Category Management Professional with cross-functional experience in E-commerce, Consulting, and FMCG. Currently working at Nykaa as an Assistant Brand Manager - Skincare. Lead end-to-end brand operations including demand forecasting, campaign planning, performance analysis, cross-functional alignment, and strategic brand growth initiatives.

Previously worked as a CPG Consultant at Wipro, partnering with Fortune 50 clients like P&G and HUL across Japan and Southeast Asia. Delivered 1.5x ROI through campaign strategy optimization, improved conversion rates by 24%, and led annual strategy planning for high-impact events like Prime Day.

• Currently leading a ₹500 Cr skincare portfolio at Nykaa as Assistant Brand Manager, driving end-to-end e-commerce operations, campaign planning, and growth strategy across 10+ D2C brands, achieving a 1.5x ROI and 24% higher conversion.
• Previously worked as a CPG Consultant at Wipro, managing P&G’s Haircare, Fabric, and Shave Care categories across Japan & SEA; led annual strategy for mega-events like Prime Day and optimized campaigns to improve ROAS and reduce CPC.
• Gained early experience in sales and GTM at Godrej, expanding channel partnerships in key markets and delivering revenue targets through retail execution and consultative selling.
• Boosted NRI customer retention by 40%+ as a CLM Intern at IGP.com, using customer segmentation and lifecycle journey mapping to improve CRM effectiveness.

MBA - Marketing & Strategy