Babitha TS

• A seasoned Project Manager with over two decades of comprehensive
experience. Distinguished for leading and implementing Salesforce across
international geographies, optimizing digital marketing strategies, and steering contact
center expansions that achieved significant operational metrics.
• Proven expertise in driving operational excellence within healthcare management,
pioneering digital transformations, and consistently meeting project and organizational
goals ahead of schedule. Recognized for effective team leadership, encompassing a
diverse group of 31 members.
• Educated in Project Management from the University of Massachusetts Amherst and
enriched with numerous certifications, including Lean Six Sigma and Digital Marketing.
Currently pursuing an MBA in Adaptive Leadership from Golden Gate University.
Known for translating business requirements into tangible results, ensuring quality
assurance, and championing customer-centric transformations.

• Salesforce Implementation & Management: Spearheaded Salesforce implementation across Pan-India and Cayman Island
hospitals, overseeing day-to-day operations, and aligning short-term and long-term strategies to business goals.
• Project Planning & Monitoring: Collaborated with internal stakeholders to develop Business Requirement Documents (BRD)
and a tailored implementation plan, ensuring projects stay on track, within budget, and meeting key milestones.
• Data Analysis & Campaign Effectiveness: Conducted data analytics to evaluate campaign efficacy in lead generation and
sales; initiated patient-targeted outbound programs based on business insights.
• Communication & Stakeholder Management: Established and maintained clear communication channels with project
stakeholders, including Unit Heads, Regional Directors, and CMOs, ensuring smooth project transitions.
• Operational Excellence & Service Management: Managed Outpatient and Inpatient services, encompassing registration,
billing, doctor scheduling, and ambiance; contributed to strategic plans by identifying trends, system improvements, and
implementing changes.
• Process Development & Coordination: Formulated Standard Operating Procedures (SOPs) for customer care executives
and coordinated program projects, addressing inter-dependencies, risks, and issues.

Educated in Project Management from the University of Massachusetts Amherst and
enriched with numerous certifications, including Lean Six Sigma and Digital Marketing.
Currently pursuing an MBA in Adaptive Leadership from Golden Gate University.
Known for translating business requirements into tangible results, ensuring quality
assurance, and championing customer-centric transformations.