Beena Malla

Experience

Mavens Technologies Consulting & Logistics Inc.

Manager - CRM Specialist | Salesforce | Hubspot | Bitrix24 | Zoho |

Vtiger | Odoo

February 2020 - Present (5 years 5 months)

Jersey City, New Jersey, United States

Established successful cross-selling tactics through CRM analysis, contributing

to an annual revenue increase of $1M.

Liaised between marketing and sales teams to ensure cohesive use of the

CRM platform, resulting in a unified approach to market.

Conducted quarterly CRM performance reviews to identify areas for process

enhancement, leading to a 15% increase in team efficiency.

Led the migration of the customer database to a new CRM systems with

minimal downtime and no data loss.

Developed and tracked key performance indicators for CRM usage, enabling

the identification of performance gaps and solutions to address them.

Forged and nurtured strategic partnerships with software providers to enhance

CRM capabilities, introducing advanced analytic features.

Directed the integration of a new CRM software across 5 departments,

increasing the efficiency of customer communications by 35%.

Managed a team of 15 CRM specialists to tailor customer engagement

strategies that boosted customer retention rates by 25% within a year.

Launched a targeted marketing campaign using CRM analytics that achieved a

45% conversion rate, significantly outperforming the previous quarter.

Aqua Property Development, LLC

Senior Techno Functional Consultant-Salesforce | Hubspot | Bitrix24 |

Zoho | Vtiger | Odoo

September 2015 - January 2020 (4 years 5 months)

Page 1 of 3Houston, Texas, United States

Developed a CRM-driven loyalty program which contributed to a customer

lifetime value increase of 25% across key market segments.

Led the adoption of a mobile CRM interface which improved sales team

productivity by enabling real-time data access in the field.

Pioneered the use of predictive analytics within the CRM to forecast sales

trends, driving a 10% year-over-year sales growth.

Streamlined communication channels within the CRM, reducing customer

complaint resolution time by an average of 30%.

Enhanced team performance through monthly training on CRM best practices,

increasing user adoption rates by 40%.

Created comprehensive customer profiles within the CRM which enabled more

effective cross-departmental collaboration and up-selling strategies.

SATHYA Technosoft (I) PVT LTD

Senior Technical Consultant- Salesforce | Hubspot | Bitrix24 | Zoho |

Vtiger | Odoo

August 2014 - August 2015 (1 year 1 month)

Chennai, Tamil Nadu, India

Designed a CRM integration with social media platforms leading to a 50%

surge in customer engagement metrics.

Identified through CRM reporting a 20% opportunity for customer up-sell which

was successfully captured through targeted marketing.

Optimized the CRM system for mobile use, resulting in a 60% increase in CRM

engagement from the sales team.

Managed a cross-functional team to implement CRM enhancements that

improved customer service response times by 20%.

Executed a data-driven CRM campaign that generated a 30% increase in

repeat business within the existing customer base.

Coordinated with product development teams, utilizing CRM data to inform

features that improved user satisfaction scores by 15%.

Collaborated with the IT department to implement an advanced CRM system

to streamline customer data, reducing data redundancy by 40%.

Championed a complete overhaul of the customer service process, reducing

average response times from 24 hours to 4 hours.

Designed and executed CRM training programs for new hires, improving the

department's productivity by 30% within 6 months.

Keyseries, LLC

Consultant - | Salesforce | Hubspot | Bitrix24 | Zoho | Vtiger | Odoo

Page 2 of 3September 2010 - July 2014 (3 years 11 months)

Jacksonville, Florida, United States

Instituted a data cleanup initiative within the CRM which improved the

accuracy of customer data by 45%.

Formulated a series of automated CRM workflows that reduced manual data

entry by 70%, saving 15 hours a week for the sales team.

Implemented CRM training workshops that enhanced the sales team's ability

to identify upselling opportunities, resulting in a 20% increase in sales.

Initiated a customer segmentation strategy that led to a more personalized

marketing approach, hiking sales by 20%.

Oversaw the CRM database maintenance initiatives, ensuring data accuracy

and a reduction in data-related customer issues by 50%.

Utilized CRM insights to advise senior management on customer trends, which

played a crucial role in strategic decision-making

Jawaharlal Nehru Technological University Kakinada (JNTUK)

Bachelor of Engineering - BE, Electrical and Electronics Engineering