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Bhushita Pal

Bhushita Pal

Corporate communication and CSR specialist

Tourism / Travel / Hospitality

Mumbai, Maharashtra

Social


About Bhushita Pal:

Corporate Social Responsibility and Employee Volunteering
- Partnered with global NGOs and government bodies to
implement impactful CSR programs aligning with business
objectives and regional compliance.
- Successfully managed CSR programs under India's 2%
corporate social responsibility mandate, ensuring regulatory
adherence and measurable impact.
- Established structured follow-ups and periodic site visits
for robust project monitoring and transparent year-end
reporting.
- Spearheaded educational and empowerment initiatives,
benefiting underprivileged communities and fostering longterm
social impact.
- Directed employee volunteering initiatives across 60+
countries, engaging diverse teams in meaningful activities.
- Designed and executed the "Give for Good" campaign
globally, significantly boosting employee participation in CSR
efforts.
- Expertise in budget allocation, stakeholder engagement,
and delivering sustainable solutions tailored to community
needs.
- Pioneered cross-functional collaborations to scale CSR
programs, achieving notable outreach and measurable
outcomes.
- Demonstrated leadership in aligning CSR initiatives with UN
SDGs, emphasizing education, gender equality, and
environmental sustainability.
- Proven track record in leveraging data-driven insights to
evaluate program effectiveness and improve impact
delivery.
Internal Communications
- Planned and executed internal campaigns for occasions
like World Environment Day and International Women's Day,
driving awareness and engagement.
- Developed and distributed BAU mailers to ensure
consistent internal communication across teams.
- Coordinated with cross-functional teams to align
messaging with organisational objectives.
- Basic understanding of strategic communication, focusing
on clarity, consistency, and audience relevance.
- Leveraged creative content and design to make campaigns
impactful and memorable and ensured timely communication
of updates, achievements, and initiatives to employees
globally.
- Analyzed campaign performance through feedback and
metrics to enhance future communication strategies.
- Proficient in using internal communication tools to
streamline messaging and foster a connected workplace.
- Managed and maintained SharePoint/Intranet, ensuring upto-
date content, seamless functionality, and effective
internal communication.
Social media and Media
- Created template-based social media posts for job hiring,
CSR initiatives, awards, and testimonials across platforms
like LinkedIn and Facebook, ensuring consistent and
engaging content.
- Creating daily newsletter template featuring the company's
media mentions and competitors mention through diligent
research, ensuring timely updates for top-level
management. Compiled comprehensive consolidated reports
at the end of each month.

Experience

I have a professional experience of over 6 years in different domains including Marketing, Communication and CSR

Education

Have completed my MBA in Marketing from NMIMS university

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