Dattatraya Mishra

Data-driven and results-oriented marketing professional with 2 years of experience in sales, transitioning into brand strategy and marketing. Expertise in brand positioning, digital marketing, market research, and consumer behaviour analytics. Proven ability to develop compelling marketing campaigns, optimize branding initiatives, and drive business growth through strategic insights. Adept at using data-driven approaches to enhance consumer engagement and market penetration. Seeking a Brand & Marketing role to apply analytical expertise and creative strategies for business impact.

Berger Paints India Ltd. | Bhubaneswar | 03/2023 - Present
• Market Expansion: Developed and executed regional marketing & branding strategies, increasing market penetration.
• Marketing Campaign Management: Designed and implemented targeted B2B & B2C campaigns, improving customer engagement by 30% and lead conversion by 15%.
• Consumer Insights & Market Research: Conducted extensive customer segmentation analysis to refine product positioning and promotional tactics.
• Competitive Benchmarking: Assessed competitor branding strategies to develop innovative marketing solutions.
• Dealer & Relationship Management: Strengthened distributor networks, resulting in a 20% increase in dealer sales performance.
• Led market research initiatives to identify customer pain points and enhance brand messaging.

Post Graduate Diploma in Management (Marketing, Branding & Advertising) 

Globsyn Business School, Kolkata | 09/2021 - 03/2023
 

Bachelor of Business Administration (HR & Marketing) 

Presidency College, Berhampur | 08/2017 - 10/2020