Debdutta Chakraborti

Results-oriented professional with over 10 years of
experience in leading cross-functional and cross-country teams to deliver
integrated content, social media, and brand strategies that balance creativity with
business objectives.

Global Content & Social Media Management: Expertise in coordinating content
and social media strategies across 16+ countries, ensuring consistent global
processes while tailoring strategies to meet regional goals.
 

Trend Spotting & Audience Insights: Proven ability to identify emerging trends
and cultural shifts, transforming them into innovative, audience-first ideas that
drive engagement and strengthen brand positioning.
 

360-Degree Marketing Expertise: Experienced across all marketing domains,
including ATL, BTL, events, and digital, with a strong focus on creating integrated
strategies that drive audience engagement and business impact.
 

Proven expertise in managing diverse marketing functions, from traditional
media to experiential events, and leveraging insights across channels to build
cohesive campaigns.
 

Cross-Functional Team Leadership: Skilled in leading diverse teams of
copywriters, designers, and stakeholders, ensuring seamless collaboration and
delivering high-quality content across multiple markets and platforms.
 

Operational Excellence & Scalability: Focus on developing scalable content
systems that optimize efficiency, support growth, and enhance the effectiveness
of content strategies across various global markets.
 

Creative Vision & Conceptualization: Expertise in creating and executing 360-
degree content strategies, from conceptualization to final execution, ensuring
alignment with brand objectives and audience needs.

BSc. Mass comm & Advertising