Deepika K

A conscientious and professional person with 9 years & 2 months of experience as Digital Analytics Developer.
Currently seeking a new position to contribute and give creative ideas & Knowledge to work in new technologies and grow with the organization. A highly organized and efficient individual, whose thorough and precise approach to projects has yielded excellent results.

Professional Experience
May ’23 – Till Now Digital Analytics Developer, VMware Software India Adobe Analytics Integration
• Integration of Adobe analytics on multiple applications using Tealium iQ, APIs & SDKs.
• Managing multiple Tealium profiles or instances from technical aspect.
Other Responsibilities
• Implemented Third Party & Social media tags like Floodlight tags, Facebook pixels etc.,
• Managing and maintaining the SDR KPIs as per the business requirements documents
• Collaborate with Stakeholders, Marketing team, web application development teams
• Implement, Troubleshoot, Maintain the tags as per the campaigns organized on the applications across different regions
Mar ’21 – Apr ‘23 Consultant Business Intelligence, Verizon India
Adobe Edge Network & Adobe Analytics server side
• Migration of Web tracking from client side to server side using Adobe edge to reduce impact of web tracking on application performance.
AEP Integration
• Collaborated with multiple teams.
• Integration of AEP on multiple applications.
Customer journey Analytics (CJA)
• Played one of the major role in CJA migration project.
• Involved in R&D work for customer journey analytics.
Adobe Analytics Integration
• Integration of Adobe analytics on multiple application using Launch, APIs & SDKs.
• Managed multiple Adobe Launch Properties or instances from technical aspect
Agile Methodology
• Aligned as per Project Prioritization, planning, definition of OKR and ensuring on time delivery of project.
Aug ’20 – Mar ‘21 Senior Software Engineer, TechMahindra (Worked for Logitech India) Adobe Analytics Integration
• Integrated Adobe analytics on multiple applications using Tealium iQ, APIs & SDKs.
• Managed multiple Tealium profiles or instances from technical aspect.
Google Analytics Implementation
• Integrated Google analytics on multiple applications using Tealium iQ, SDKs.
• Managed multiple GA accounts as per the regions.
Other Responsibilities
• Implemented Third Party & Social media tags like Floodlight tags, Facebook pixels, Hotjar integration etc.,
Jul ’14 – Jul ‘20 Programmer Analyst, Cognizant India Estee Lauder Companies (ELC)- Digital or Web Analytics Implementation
• Integrated Adobe analytics & Google Analytics on multiple applications across globe on all the Estee lauder websites and subsidiaries using Tealium iQ, APIs & SDKs.
• Managed multiple GA accounts as per the regions in GA360.
• Owned APAC, EMEA & LATAM regions 3rd Party & social media tags implementation
• Collaborate with Stakeholders & Affiliates across the globe
Code Reviewer – PLATINUM – DataWarehouse Automation Tool • Gained knowledge and experience in Spring MVC, Informatica, Data stage XMLs, Talend XMLs and D3 charts.
• Worked in the metadata repository of INFORMATICA with ORACLE Server as back end.
• Complete data modelling for the application and the query core logic were handled single handedly.
• Translated the business requirement into technical document & understanding the requirements and educating the team on the same & Efficient Knowledge Transfer to junior members of the team.

Education Degree / Standard Institution Name University/ Board Year of passed Percentage
BCA
SDNB Vaishnav College for Women, Chromepet, Chennai
Autonomous(University of Madras)
June 2011 – May 2014
90.6%
HSC (Accountancy,
Commerce,Economics,
Computer science)
Saviour Jesus
Matriculation Higher
Secondary School, Chennai
State board of TN
June 2010 – May 2011
91.4%
SSLC
Saviour Jesus
Matriculation Higher
Secondary School, Chennai
Matriculation
June 2008 – May 2009
69.4%