Deepika Venkateswaran

A result-oriented Digital Marketing Professional with 11+ years of experience in influencer strategy and partnerships, business development, digital strategy and planning, product operations, app growth and client servicing. 

Specialize in building and leading high performing teams and launching new programs and initiatives from concept to roll-out; spearheading revenue growth with a proven track record of delivering successful projects to scale profitability especially in new business initiatives. 

One Impression - Gurugram 
Associate Director – Creator Network & Talent Management 
Mar’ 22 to Jun’ 23

• Built the Creator Network and Talent Management teams from scratch - simultaneously leading 2 cross-matrix teams of 10-12 professionals each.
• Spearheading revenue growth by identifying and prioritizing optimization opportunities and providing growth recommendations to turn new influencer marketing modules into a significant engine of revenue generation ~ resulting in 2X business growth in 10 months.
• Leading the team that is driving influencer marketing campaigns ~ 6 CR pm for brands like Nykaa, Amazon, Google, Galderma, Meta, Ixigo, MamaEarth, Hindustan Unilever, Kama Ayurveda, Meesho, Mcaffeine, Plum, MPL, etc.
• Scaled One Impression’s in-house tech platform from a nascent stage having 2 dashboards to over 12+ dashboards solving for and automating various data, process and execution challenges along with the product team.

Grow91 - Bengaluru 
Business Development – Creator Commerce                                                     
Oct’ 21 to Feb’ 22

• Responsible for setting-up of the creator commerce vertical for Grow91. Assisted the founding team with building the growth strategy leading to 5x growth in creator led e-commerce stores in less than 4 months. 
• Oversaw strategic partnerships with 300+ micro, macro and mega influencers for launching online creator-commerce stores.
• Developed and implemented integral design strategies driven by global trends to increase the effectiveness of influencer partnerships along with the design team. 

Monster Cookies - New Delhi
Business Owner                                                                                              
Jan’ 21 to Apr’ 22

• Turned my passion for baking into a successful online gourmet cookie store, drawing inspiration from NYC-style cookies.
• Built the business from the ground up, managing a team of 4 and overseeing all aspects of operations, from sourcing to kitchen management, distribution, marketing and sales.
• Took the brand from zero visibility to high customer retention and positive word-of-mouth, resulting in a 4.6 rating on Zomato - ranking among the highest from over 1700 restaurants in South Delhi.
• Achieved break-even in the first 4 months of operation.

Alibaba Group - Gurugram
Sr. Manager – International Business Development, VMate                                
Jun’ 18 to Jul’ 2020

• Developed various marketing and growth strategies to accelerate revenue growth, user retention, and brand development - scaling the App from launch to 100 MN+ MAU in less than 2 years:
• Developed lead roadmaps and content operations programs from scratch tailormade for short videos and systemized it overtime to scale content performance.
• Successfully launched vernacular content and in-app user gifting program to generate revenue for both creators and VMate. 
• Spearheaded strategic partnerships with 20K+ key influencers, video creators and celebrities including leading YouTubers like Bhuvan Bam, Ashish Chanchlani and celebrities like Sunny Leone, Bharti Singh, etc. 
  • Conducted 200+ events, talent hunt programs and VMate Award shows in 1 year.
  • Implemented creator & partner growth & management programs ~ 3Cr/month.
• Conceptualized and executed high engagement digital and social media campaigns for VMate and co-branded campaigns for brands like Xiaomi, PayTm, etc. and movie promotions like Housefull 4, etc.

Sr. Manager – International Business Development, UC News                               
Jan’ 17 to Jun’ 18

• Responsible for developing & leading in-house App growth strategies and executing ROI driven digital campaigns for UC News, utilizing targeted content marketing and distribution strategies to drive significant growth and expansion for UC News.
• Led strategic partnerships with major publications Like TOI, HT, Punjab Kesari, etc. and influencer acquisition, on-boarding 30,000+ writers, bloggers, and celebrities within an 8-month period.
• Spearheaded the planning and execution of innovative digital campaigns for top brands like Xiaomi, Redmi and AliExpress.
• Strategized and successfully launched UC News' short content feature, elevating user engagement and retention by 42%.

Cheil India - Gurugram
Sr. Acc. Executive – Influencer Marketing                                                         
Aug’ 13 to Jan’ 17

• Established and grew the influencer marketing division at Cheil India, leading the execution of impactful influencer/ celebrity-led digital campaigns for Samsung, with budgets of up to INR 1 Cr per campaign.
• Cultivated a network of 500+ top influencers, delivering exceptional organic ROI of INR 0.5 to 1 Cr per product launch.
• Played a key role in acquiring new business and presenting compelling pitches to senior business leaders along with the team.
• Managed end-to-end client servicing, serving as an advisor for the influencer marketing verticals of major brands including Samsung, Logitech, and Adidas.

Key Brands Handled:

• Samsung Mobile, Samsung Consumer Electronics, Samsung Enterprise Business, Dettol, Delhi Daredevils, Viber, Adidas, Logitech and In-Shorts.

OfficeYes.com - Gurugram
Content & Social Media Strategist                                                                        
Oct’ 12 to Aug’ 13

• In charge of content & social media strategy and execution across - Facebook, Twitter, Google+ & LinkedIn. 
• Responsible for strengthening website content with key emphasis on improving CTR and SEO ranking.
• Developed communication strategy for the company’s newsletter, blog, corporate video, radio advertisements and point of sales materials.
• Worked on social media/ campaign specific listening & reporting to analyze impact on sales.
• Single handedly planned and implemented premium consumer recognition programs, a social CRM and a Loyalty Program to increase brand retention. 

DealsAndYou.com - Gurugram
Content Writer                                                                                               
Dec’ 11 to Sep’ 12

• Created keyword-rich content assets for the e-commerce platform, social media and blog.
• Digital content research and planning - worked with the team to plan monthly social media calendar and marketing initiatives. 
• Reporting and analysis including mapping content performance to online sales.

• M.A. English: Jesus and Mary College, University of Delhi (2009 – 11)
• B.A. English (Hons.): A.R.S.D. College, University of Delhi (2006 – 09)
• German Lang. Certificate Course: Sri Venkateswara College, University of Delhi (2007 - 08)
• Higher Secondary & Senior Secondary: Air Force Golden Jubilee Institute, (2003 – 06)