Elsa Abraham

A results-driven project manager with a robust skill set in leading AI-driven and digital transformation initiatives. Adept at aligning emerging technologies with strategic business goals, optimizing workflows, and driving cross-functional collaboration. Proven ability to manage complex projects from ideation to deployment, leveraging data insights, automation, and agile methodologies to deliver scalable, future-ready solutions.

Current

Project Manager - Digital Transformation and AI Driven Analytics

Ernst & Young

- Led Azure SDP migration and GDS Application rationalisation, achieving significant cost savings of $1M.

- Defined project scope, timelines, and KPIs for various programs including cloud migration, automation, and data modernization.

- Managed cross-functional teams through Agile and hybrid methodologies to ensure prompt delivery and maintain stakeholder alignment.

- Oversaw vendor selection and contract negotiations while integrating third-party platforms and tools.

- Facilitated change management with effective training and communication strategies for stakeholders.

- Monitored project health through dashboards and risk logs to ensure compliance and quality.

- Translated business needs into technical requirements to bridge the gap between strategy and execution.

- Accelerated digital maturity by implementing cloud-native architectures and AI/ML workflows.

- Enhanced operational efficiency and customer satisfaction via process reengineering.

Aug 2016 - Sep 2021

CEO & Managing Director

Drape Tales Designer Store

- Defined and executed the brand’s aesthetic and marketing strategy, driving seasonal collections and visual merchandising.

- Managed operations including inventory, vendor relations, and enhancing boutique experience.

- Led marketing campaigns and digital storytelling, effectivelyincreasing brand visibility.

- Directed financial planning and profitability analysis, ensuring sustainable growth.

- Mentored a high-performing team to optimize design, sales, and customer service functions.

- Cultivated partnerships with designers and suppliers to enhance brand quality.

Apr 2011 - May 2016

Project Manager - Data & Remediation Lead

Ernst & Young

- Led end-to-end data discovery and classification for cloud transformation.

- Designed data migration frameworks ensuring compliance with EY’s global standards.

- Collaborated with teams to formulate data architecture in alignment with cloud-first goals.

- Oversaw data validation and decommissioning during phased consolidation.

- Developed dashboards for monitoring migration progress and ensuring data quality.

- Facilitated stakeholder workshops to define data policies and standards.

MBA/PGDM, 2011 - Mahatma Gandhi University (MGU)

B.Com, 2006 - Womens Christian College, Chennai