Eshu Gupta

Accomplished SFMC Campaign Specialist and Team Lead with 9 years of experience, including 6 years in

digital marketing. Expert in Salesforce Marketing Cloud, AMPscript, SQL, and Journey Builder automation.

Proven success in campaign execution, lead generation, and driving customer engagement across

B2B/B2C segments with strong focus on deliverability optimization and marketing automation.

Built and developed responsive email campaigns in SFMC Email Studio utilizing HTML/CSS and AMPscript

for personalized customer engagement across enterprise clients.

Executed end-to-end email marketing campaigns using Salesforce Marketing Cloud, Marketo, Mailchimp,

and Sender Science across multiple CRM platforms while maintaining high deliverability standards.

Created automated customer journeys using Journey Builder and Automation Studio for one-shot and

ongoing campaigns, managing B2B/B2C audience segmentation and data extensions through manual uploads

and dynamic segmentation.

Led IP warm-up strategies and client onboarding processes, implementing best practices for deliverability

optimization, compliance management (spam rates, unsubscribe rates), and sender reputation enhancement.

Optimized campaign performance through extensive A/B testing of subject lines, content variations, and

delivery strategies while ensuring cross-client compatibility using Email on Acid (EOA) testing tools.

Leveraged analytics and reporting tools including Tableau to analyze CTOR, OR, and ECPM metrics for data-

driven content optimization and advanced audience segmentation strategies.

Managed diverse project portfolios including new lead generation, customer retention campaigns, lead

nurturing sequences, A/B testing initiatives, and trigger-based automation campaigns.

Supervised team operations while maintaining hands-on involvement in production environments, ensuring

end-to-end execution of email automation campaigns in SFMC.

Implemented comprehensive quality assurance protocols, conducting thorough quality checks for every

campaign before deployment and ensuring compliance with industry standards and regulatory requirements.

Bachelor of computer application