FRANCIS PAUL

Results-driven Client Services & Marketing Operations leader with 8+ years of success in account management, digital campaign execution, and SaaS lifecycle management. Expert in boosting client retention, optimizing service delivery, and leading cross-functional teams across global accounts. Proven ability to drive revenue, implement MarTech automation, and deliver data-driven insights via analytics and reporting tools. Known for a customer-first approach, strategic thinking, and seamless onboarding execution

Team Lead – Marketing Operations & Client Services | Bix Bytes Solutions Pvt Ltd | Apr 2024 – June 2025

• Increased lead generation by 20% through strategic multichannel campaigns and digital initiatives.

• Directed a rebranding initiative, improving brand visibility by 25% within 6 months.

• Managed a marketing team of 15, enhancing productivity by 30% and fostering a culture of innovation.

• Implemented process automation to reduce execution turnaround time by 20%.

• Led CRM-based outreach using Freshworks, and monitored campaign analytics via GA and SEMrush.

Team Lead – Campaign & Account Operations | Merit Data and Technologies Pvt Ltd |Aug 2023 – Feb 2024

• Delivered 40+ daily campaigns across business units with 99% quality and 100% SLA adherence.

• Mentored and led a team of 15 analysts, boosting overall campaign efficiency by 10%.

• Used Power BI for reporting and trend analysis; structured team profiles for QA and training.

• Integrated a new business unit without additional headcount through optimal resource allocation.

• Acted as a liaison between global stakeholders to ensure streamlined service delivery.

Senior Client Success Executive | Verticurl Marketing Pvt Ltd | Nov 2021 – Aug 2023

• Led client communication, strategy reviews, and campaign health tracking across APAC and US accounts.

• Defined KPIs and analyzed multi-channel marketing effectiveness to inform strategic decisions.

• Delivered quarterly business reviews and engagement reports to stakeholders and executives.

• Coordinated offshore delivery teams and supported SaaS onboarding and adoption.

• Developed documentation for product usage, functionality, and best practices.

Business Development & Client Account Manager | Siam Computing | Mar 2019 – Oct 2021

• Achieved $120,000 in annual revenue for three consecutive years via startup partnerships.

• Secured 5 international SaaS clients in healthtech and edutech for full-cycle development.

• Built marketing funnels using whitepapers, lead magnets, and engagement campaigns (60% CTR).

• Managed cross-functional teams across sales, marketing, and product development.

• Boosted organic traffic by 2000+ monthly users through SEO and website optimization.

Client Support Executive | 2Adpro Media Solutions Pvt Ltd | Oct 2015 – Oct 2018

• Managed key accounts across 4 global regions for digital campaign support and reporting.

• Created campaign dashboards, led quality audits, and facilitated campaign performance reviews.

• Maintained SOPs and delivered high-quality service aligned with brand standards.

• Assisted internal teams with CMS/CRM tools (JDX, DBM) and trained new hires on processes

• Bachelor of Engineering: Mechanical Engineering – Anna University (2010 – 2013)
• Diploma of Engineering: Mechanical Engineering – Directorate of Technical Education (2004 – 2007)