Garima Malik [Ms]

Dr. Garima Malik is a doctoral scholar of Marketing at Xavier School of Management, XLRI Jamshedpur, India. She has more than eighteen years of academic experience. She is also associated with Amity Business School, Noida, India. She did her Ph. D from Technical University of Lucknow in 2010, on the topic “Impact of Technological Reforms on Banking Sector in India”. Dr. Garima Malik also awarded the Summer Faculty Research fellowship from IIT Dehli in 2021. Her area of research includes gamification, marketing analytics, customer engagement and customer relationship management. She authored more than 80+ research papers. Her research papers are published in various leading journals such as International Journal of Bank Marketing, Tourism Analysis, Journal of Event Management, Information Technology & Tourism, International Journal of Healthcare Management, Journal of Global Marketing, Innovative Marketing, Pacific Asia Journal of the Association for Information Systems, Journal of Science and Technology Policy Management among others. She also authored five books out of two are textbooks and four are case study books.

• Pursuing Fellow Programme in Marketing from XLRI Jamshedpur (completion stage).
• Summer Faculty Research Fellow (2021) From IIT Delhi.
• Doctor of Philosophy in Management (2010) on the topic “Impact of Technological Reforms on Banking Sector in India”, from Uttar Pradesh Technical University of Lucknow. 
  • MBA in Marketing & Finance (2002) from Uttar Pradesh Technical University, Lucknow with Ist Division.
  • GNIIT (1999), 3 years’ program in Information Systems from NIIT Delhi.

• Presently working as Associate Professor in Amity Business School, Amity University, Noida from 5th March 2007-Till Date.