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Gourav Rao

Gourav Rao

Performance Marketing & Paid Media Specialist

Marketing / Advertising / Public Relations

Bengaluru, Bengaluru Urban

Social

About Gourav Rao:

I help brands grow faster with data-led performance marketing, smart experimentation, and conversion-focused execution. High budgets, tough markets, and aggressive targets are where I work best.
 

Experience


Led performance marketing for two key brands — Qalara (Global Sourcing Platform) and Shein India (B2C Fashion E-commerce) under Reliance Retail’s portfolio.

- Managed paid media budgets of up to ₹50L/day across Meta and Google, driving consistent growth in sales and ROI.

- Improved conversion rate by 40% and reduced CAC by 35% within 10 days through data-driven optimization and creative testing.

- Collaborated with external agencies and internal tech teams to refine campaign tracking, audience segmentation, and attribution models.

- Provided strategic inputs to leadership on scaling digital channels and launching high-impact performance campaigns.

Education

Bachelor of Engineering - Electronics & Telecommunication

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