Hemlata Dsa

I am a creative professional with a degree in Fashion Design, Fashion Retail Management, and Export Merchandising with 24 years of experience working in the fashion and Luxury industry. In my last role as General Manager - Merchandising & Sourcing for Pratham Stylecom, I managed the entire operation of the factory which included product development, sampling, costing, order execution, and timely despatch.I have extensive experience in kidswear, womens wear and Mens wear, in both woven and knits.

I am highly creative with a keen eye for quality. I can manage several projects at once and continuously maintain communication with key players. My knowledge of trends is ever-evolving and I can incorporate the latest fashion looks into my creations. 

In my last role as General Manager - Merchandising & Sourcing, & operations, I managed the entire operation of the factory which included product development, sampling, costing, order execution, and timely dispatch. Also, done sourcing and buying for kids wear.

I worked in the retail industry for almost 7 years, as a Buyer/ Merchandiser. In this role, I was responsible for managing all aspects of the buying process, including vendor selection, negotiation and contract management. I also worked closely with sales team to ensure that we were meeting our sales goals through product assortment. I have extensive experience in kidswear, women's wear and Mens wear, in both woven and knits.

Bachelor of Commerce - Mumbai University
Fashion Designing
Export Merchandising
Fashion Retail Management - NIFT  Mumbai