
Inaya Fatima
Marketing / Advertising / Public Relations
About Inaya Fatima:
I am a proactive learner who seeks out opportunities to expand my horizons. In my 5+ years of experience in delivering exceptional customer services and building lasting client relationships, I am eager to leverage my customer-centric expertise, problem-solving skills, analytical mindset, creativity, strategic thinking and passion for connecting with people in a dynamic marketing role to help organizations drive brand awareness, attract new customers, and achieve sustainable growth. I am excited about the opportunity to utilize data-driven insights to tailor marketing strategies that resonate with diverse audiences, ultimately contributing to the overall success of the organization.
Experience
Synchrony Financial - Senior Fraud Universal specialist - Feb 2023 - May 2023
Resolve inbound calls (international) from customers/businesses to verify transactions and eliminate any fraud or unauthorized activities. Verify transactions on accounts that have been identified as suspicious. Business/customers concerning referred credit applications & process them accordingly. Work with multiple applications and credit bureau reports.
RÉBAH by Inaya & Brilliant Brushes -Founder , Chief Designer, Art Teacher - Oct 2020 - Jan 2023
A homegrown brand in contrast to mass-produced goods, RÉBAH stands as a testament to the enduring allure of handcrafted artistry, offering a diverse range of handcrafted clothing accessories, captivating paintings, and exquisite home decor. Proficient in designing courses and organizing end-to-end art workshops.
Amazon Development Centre: Transaction Risk Investigator (DE) - Sep' 2019 - sep'2020
Investigating Customer's accounts & behaviour across Amazon. Identifying and blocking millions of fraud attacks against Amazon & preserving customer trust.
Amazon Development Centre: Support Specialist - Sep' 2015 - May 2019
- Secure Delivery Support - Concessions Abuse Prevention team (preventing fraudulent activities & losses
- Escalation Specialist for 9 months and was working on escalations made by the leadership department, logistic team, and customers, providing customer-centric solutions within Amazon Policies
- Process Department Specific Trainer, wherein I carried out the process training (Virtual & classroom)
- Joined as Customer Service Associate for Amazon (Voice) on a contract basis for 4 months in September 2015.
Education
Education: B.com Graduate from Osmania University - 2014 - 2017
Operating System: Windows, Ubuntu, VMware
Software: MS Office, Adobe Illustrator,
Adobe Lightroom, Krita
Certifications:
Digital Marketing from HubSpot
Email Marketing from Hubspot
Inbound Certified from Hubspot
Salesforce Associate from Trailhead
Salesforce Marketing Cloud Email Specialist (Pursuing )
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