Inderjeet Prasad

With 8+ years of expertise in E-commerce, Key Account Management, Campaign Management, Marketing Strategies, Digital Payments, Customer Loyalty Services, Monetization, Product Marketing, Product Planning, App Ecosystem, Data Analytics, SaaS, Digital Marketing, Strategic Partnerships, and Business Growth, as well as a certified professional with PGDM (HB) in Marketing Management from Welingkar, Mumbai. 

Assistant Manager - Business Development E-commerce, Choko la (Cosmic Kitchen PVT. LTD.) 

Jun 2021 to Present

Responsibilities:

• Managing Products, Cataloguing and advertising tools of marketplaces. 
• Manage Product Listing, Brand Store creation, Rich content (A+ Premium), and Reviews & Ratings.
• Managing the team for order processing and inventory management across portals.
• Expanding the business in national and international markets (US, SG, EU UAE & SA and more).
• Working on new website for global presence.
• Managing display Campaigns re-targeting & CPC Campaigns on E-commerce portals.
• Coordinating with cross functional teams for on-boarding, Finance, Dispatch, Quality team, Procurement, and Manufacturing division etc.
• Managing Marketplaces, integrating with partners, and external POC.
• Create and deliver a business expansion plan to management.   

Senior Executive - Business Development E-commerce & Marketing Operation Syenergy Environics Ltd. 

Feb 2020 to May 2021

Responsibilities:

• Create and execute an E-Commerce business strategy, as well as managing Environics participation in all Portal Events (BBD, GIF, Prime Day, Good Friday sale, and festival-specific events) around the world.
• Managing product positioning and market research to obtain a better understanding of competitor pricing, promotional deals, and discrepancies, among other things.
• Refine their website's UI/UX by adding new features and making it more user-friendly.
• Developing strategic relationships with banks, entertainment platforms, wallets, UPI portals, coupon, hospitals, and other organisations.
• Integration of Gift Card with Qwikcilver for brand visibility and loyalty programs.
• Managing Product Listing, Rich content (A+ Premium), Category Visibility, Content Hygiene, Review & Ratings, and cross-border E-Com portals.
• Managing display campaigns, retargeting, and CPC campaigns on E-Com portals.
• Managing marketing promotions through marketing tools such as Whatsapp, SMS, E-mails, using CRM and as per customer behaviours.
• Managing key account relationships to recognise expansion opportunities and ensure the channel's overall pipeline and revenue growth. 
• Providing regular updates to the HOD on effort and sales performance in accordance with the plans. 

Achievements:

• Successfully on-boarded and listed band on 25+ marketplaces.
• Successfully launched new product such as Envirolife (Gadget Sanitizer) (Sep'20) on across marketplaces.
• Successfully boosted sales upto 59%. 

Associate - Product Planning, Business Strategy & Marketing Operation Samsung India Electronics (Manpower Group)

Dec 2016 to Feb 2020 

Responsibilities: 

• Manage Product Listing, Rich content (A+ Premium), and Reviews & Ratings.
• Manage display Campaigns re-targeting & CPC Campaigns on E-commerce portals.
• Coordination for Samsung’s participation in all Portal Events (BBD, GIF, Prime Day & festival specific events).
• Managing product positioning and market research to obtain a better understanding of competitor pricing, promotional deals, and discrepancies, among other things.
• Leading execution of product launch & events in tight integration with Agency POCs.
• Manage entire Marketing Operations, Business Data analytics and real time monitoring for Samsung Pay, Samsung Pay Mini, Galaxy Store, Games, Samsung Rewards and Samsung Members India business KPIs.
• Managing marketing software, loyalty programmes, push alerts, e-mails, in-app banners, notifications, and other internet marketing promotions.
• Collaborate with the team to develop new business strategies, templates, a product roadmap and brainstorming ideas.
• Coordination with cross-functional teams and various departments (Product team, Marcom, Legal, Finance, Procurement) for day-to-day operations.
• Strategic alliances with various partners / vendors for on-board/integrating customer acquisition, engagement and loyalty campaigns with Bookmyshow, Qwikcilver, Samsung E-Store and several banks (HDFC Bank, ICICI Bank, Yes Bank etc.). 
• SPOC for resolution of day to day internal and external (stakeholders) operational issues. 

Achievements:

• Successfully Launched M-Series (Mobile Phone) on Amazon. 
• Successfully launched new applications and services like - Samsung Pay, Samsung Pay Mini, Samsung Rewards, Financial Market and Galaxy Store.
• Globally, more than 100% of business KPIs was successfully met. 

Executive - Billing Team, Videocon D2H (Out Smart)

Jul 2013 to Dec 2016

Responsibilities: 

• Create daily reports like recharge report, price protection report, and workflow report etc.
• External stakeholder management of issuer’s banks and mobile wallet partners, ASM, TSM, ZSM etc.
• Reconciliation of Cards & Wallet payments on bulk and dump data for huge correction / updation of recharge in customer accounts.
• Data analysis for various reports to present senior management.
• SPOC for resolution of day to day internal and external operational issues.

PGDM (HB) in Marketing Management from Welingkar, Mumbai