Jayasurya V
Retail
About Jayasurya V:
- Marketing Campaign Developer with over 4+ years of experience in email template development, landing page development, form creation.
- Proficient in creating visually engaging, user-friendly, and high- conversion digital experiences across channels.
- Certified in Braze, Salesforce and Pega, with strong technical expertise and a keen eye for detail. Skilled in integrating design with technical functionality for seamless performance.
Experience
- Practiced building multi-step Canvases for customer journeys using Braze, simulating personalized engagement flows across email, in-app & other channels.
- Created and tested dynamic HTML email templates, reusable content blocks, and responsive landing pages within the Braze environment.
- Developed Cloud Pages in SFMC to dynamically fetch and display customer engagement data for personalization from Data Extensions using AMP script.
- Created personalized user views by integrating engagement data across website interactions, email campaigns, PUSH and SMS activities.
- Designed and developed custom landing pages & forms using Salesforce Pardot.
- Conducted comprehensive QA testing for usability, responsiveness, and CRM integration. § Experienced in personalization, A/B testing, and email best practices.
- Specialized in Salesforce Lightning Web Components to enhance UI and user interactions using Visual Studio Code.
- Built reusable layout templates to streamline future campaign and form deployments. § Integrated custom components, modules/elements into Salesforce environments.
- Continuously upgraded skills through hands-on development, certifications, and platform updates.
Education
- MBA- Systems Management, Madras University [Distance Education]
- BE- Computer Science & Engineering, Rajalakshmi Institute of Technology
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