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Chennai
Jayasurya V

Jayasurya V

Marketing Campaign Developer

Retail

Chennai, Chennai district

Social

About Jayasurya V:

  • Marketing Campaign Developer with over 4+ years of experience in email template development, landing page development, form creation. 
  • Proficient in creating visually engaging, user-friendly, and high- conversion digital experiences across channels.
  • Certified in Braze, Salesforce and Pega, with strong technical expertise and a keen eye for detail. Skilled in integrating design with technical functionality for seamless performance.

Experience

  • Practiced building multi-step Canvases for customer journeys using Braze, simulating personalized engagement flows across email, in-app & other channels. 
  • Created and tested dynamic HTML email templates, reusable content blocks, and responsive landing pages within the Braze environment. 
  • Developed Cloud Pages in SFMC to dynamically fetch and display customer engagement data for personalization from Data Extensions using AMP script. 
  • Created personalized user views by integrating engagement data across website interactions, email campaigns, PUSH and SMS activities. 
  • Designed and developed custom landing pages & forms using Salesforce Pardot. 
  • Conducted comprehensive QA testing for usability, responsiveness, and CRM integration. § Experienced in personalization, A/B testing, and email best practices. 
  • Specialized in Salesforce Lightning Web Components to enhance UI and user interactions using Visual Studio Code. 
  • Built reusable layout templates to streamline future campaign and form deployments. § Integrated custom components, modules/elements into Salesforce environments. 
  • Continuously upgraded skills through hands-on development, certifications, and platform updates.

Education

  • MBA- Systems Management, Madras University [Distance Education] 
  • BE- Computer Science & Engineering, Rajalakshmi Institute of Technology

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