Kanchana K

• 3 years of experience in Search Engine Optimization, Social media optimization, Email Marketing and Digital Marketing with practical expertise in Facebook Ads and Google Ads.
• Conducted On-page and Off-page SEO, optimizing website content, meta tags, and backlink strategies to improve search rankings and organic traffic.
• Monitored technical SEO factors, including crawl errors, broken links, mobile responsiveness, and page speed optimization.
• Hands-on experience in Facebook Paid Ads, creating and managing campaigns to generate high-quality leads at an affordable cost.
• Theoretical understanding of Google Ads, including Search Ads, Display Ads, and Performance-based marketing strategies.
• Executed Social Media Optimization (SMO) to enhance brand presence, audience engagement, and social media reach.
• Conducted outreach campaigns to collaborate with niche-specific websites, bloggers, and influencers, increasing domain authority and SERP rankings.
• Analyzed website and campaign performance, implementing conversion rate optimization (CRO) techniques to boost user engagement and retention.

B.E. in Electrical and Electronics Engineering
GCE, Bodinayakanur | 2016 - 2020 | Grade: 65%