Kartikey Pathania

I am a professional with a foundation in psychology and a strong interest in blending behavioural insight with creative strategy. My approach is problem-solving oriented — I identify audience gaps, engagement patterns, and communication barriers, and design campaigns or content solutions that drive better interaction. At Amar Ujala, this led me to conceptualise and execute cross-department campaigns like Hackathon 2025, design content frameworks, build engagement-focused communication flows, create digital assets, and analyse user behaviour through dashboards to improve participation and internal brand experience. I’ve also developed presentation decks, scripts, and creative material that strengthened messaging and storytelling across teams.

Recently, I up-skilled with a Generative AI certification, exploring how AI can enhance content ideation, research, campaign efficiency, and data-driven decision-making. Additionally, my participation in the McKinsey Global Survey Panel and the McKinsey Forward Programme has given me exposure to strategic thinking, problem-solving, and global business trends.

I believe effective marketing lies at the intersection of psychology, creativity, and data — and I’m excited to contribute to building meaningful, insight-driven brand experiences

I am a marketing-focused professional with over 9 months of experience in social media, digital content creation, and campaign execution. With a strong foundation in psychology, I specialise in understanding audience behaviour and using those insights to build high-engagement, user-centric marketing strategies. At Amar Ujala, I have ideated and executed branded content campaigns, developed scripts, creatives, and end-to-end communication flows, and led projects such as Hackathon 2025 and the R&R internal program, improving engagement metrics and cross-team participation. My experience also includes audience research, analytics interpretation, Canva-based design, GenAI-powered content development, and crafting presentations and marketing decks. Earlier internships strengthened my skills in survey research, social media planning, content writing, outreach, and digital coordination, giving me a well-rounded understanding of digital marketing workflows. I bring a mix of behavioural insight, creativity, and fast execution to every project, with a strong ability to design meaningful brand stories and drive measurable engagement.

You completed a Bachelor of Arts (Honours with Research) in Applied Psychology from Amity University, Noida (2021–2025). Your program included research-focused coursework that strengthened your understanding of human behaviour, cognition, communication, and data interpretation. Alongside academics, you completed multiple certifications in AI, cognitive behavioural therapy, communication, research methods, and psychology-based frameworks, giving you a strong analytical and behavioural foundation that supports your marketing work.