Khushnuma Parveen

Hindi Content Writer, Hindi Community Expert, Hindi Content Specialist, Key Account Manager and Youtube Manager 

OkCredit : Youtube Manager & Content Writer (September 2020 to January 2022)

Responsible for Content Strategy & Marketing - including managing Youtube channels - scripting, ideation, research, publishing and SEO for all Youtube videos
OkCredit YT main channel - Growth in Subscriber count 310% (from 87k to 277k) Around 80 million organic views cumulatively

Launched two separate channels - Smart Kirana & Smart distributor to target specific audience.

ShareChat - Key Account Manager - North Zone (December 2015 to April 2020)

Managed 200 influencers including accounts of celebrities like Sunny Leone, Divyanka Tripathi, Adaa Khan, Anita Hassanandani Reddy etc.
Achieved 75% of the managed accounts on ShareChat to cross 100k Followers. Additionally managed 30 large publishes including ABP News, Zee News, News 18, Navbharat Times, Gaana etc.

Responsible for managing top creator, influencers, media houses and celebrities across Hindi, Bhojpuri, Haryanvi, Rajasthani, Punjabi
Measured, tracked and analyzed key account metrics to identify problems, trends and find scalable solutions and opportunities. Managed weekly progress reports and presentations for clients.

ShareChat - Community Expert - North Zone

Responsible for managing North Zone - Hindi, Bhojpuri, Haryanvi, Rajasthani, Punjabi.
Launching new genres to improve content diversity.
Launched Politics, News, Sports, Beauty & Fashion, Education categories by grooming existing creators and onboarding new external creators.

New categories accounted for around 15% of all the views in Hindi by end of first year Encouraging original content on the platform via Hashtag Challenges, rewarded campaigns
Organising creator Meetups - “Spandan”

Content moderation - ensuring strict control over pornographic, hateful content Managed a team of 6 Hindi language associates and 22 outsourced north zone regional language associates
Screened, interviewed and hired new team members. Onboarded, trained and maintained performance management of team members.

Master and Mass Communication and Journalism