Madhav Chawla

Experienced and results-driven professional with a strong background in performance marketing, specialising in Meta ads and Google ads. With four years of hands-on experience, I have successfully managed a monthly budget of 30Cr INR, demonstrating a keen understanding of budget optimisation and ROI. My expertise lies in user retention and growth strategies, where I have consistently delivered impactful results. Possessing end-to-end knowledge of the Meta ads panel, I excel in creating targeted and effective campaigns.

In addition to my core competencies, I bring a comprehensive understanding of marketing bottom funnel PNL measurement and marketing attribution. This knowledge allows me to not only drive successful campaigns but also analyse their impact on the overall business metrics. Furthermore, my proficiency in data analytics, particularly using SQL, enables me to navigate and interpret complex datasets, ensuring that strategic decisions are grounded in actionable insights. With a proven track record of maximising marketing effectiveness, I am well-equipped to contribute to the success of any team or project.

I have a rich and progressive career at Snapdeal, starting as a Product Analyst Intern and advancing to my current role as a Product Manager. In my current capacity, I oversee and optimize profit and loss in performance marketing, collaborating with the Meta team to integrate Conversion API for Facebook Ads, resulting in a 7% reduction in CAC. As an Associate Product Manager, I developed predictive models to estimate user lifetime value and reduced Return to Origin by 5.4%. In previous roles, I focused on ROI measurement, bid calculation, geolocation-based experiments, and successful transitions to optimize marketing strategies, consistently achieving positive results in customer acquisition, retention, and revenue growth.

I graduated with a B.Tech degree, which taught me how to think analytically and solve problems systematically. This education not only gave me a solid foundation in engineering but also trained me to approach challenges with a practical mindset. I took on challenging coursework, focusing on areas like data analysis and algorithms. This education is the backbone of my ability to handle complex issues and contribute effectively in professional roles. The hands-on experience during my studies has made me adaptable and resilient, qualities that have been valuable in my career.