Mohammed Abeer

I'm a Communication & Branding professional with 9+ of experience spread across Internal Communication, Employer Branding, Content Writing, Social Media and Employee Engagement.

I'm currently employed with HDFC ERGO General Insurance Company as an Assistant Vice President where I lead Internal Communication, Employee Engagement, Rewards & Recognition, Internal Branding & HR Social Media.

I did my graduation in Aeronautical Engineering from Hindustan College of Engineering, Chennai and my passion for being creative drove me to switch my career to communication. In my career, I've been fortunate to work with corporates, start-ups & agencies, in both remote and on-site roles, helping me accumulate and bring multiple competencies and experience.
As a professional my value systems are firmly footed on ownership, dynamism, empathy and speed.

I'm Seeking a Lead role in internal communication where I can lead the mandate & drive the organisational values & culture. 

I'm currently employed with HDFC ERGO General Insurance Company as an Assistant Vice President where I lead Internal Communication, Employee Engagement, Rewards & Recognition, Internal Branding & HR Social Media. 

During my period here I have delivered high-value communication & culture projects such as Great Place To Work certification (95% response rate and ranking for the first time), Value cascading exercise by creating behaviours and driving across 200+branches, creating the R&R philosophy (driving the participation by 3X) and creating500+ internal communication assets that include campaigns, videos and branding.

Before that, I worked with ShareChat where I led the internal communication and social media mandate for the organisation. I was entrusted with building the entire internal communication portfolio and went on the launch some of the most important internal communication assets such as the intranet, newsletter, mascot and vision-mission-values. During my period, I scaled the organic reach of the LinkedIn presence by 6X times.

Prior to that, I was working with Yorke Communications, which was an Adfactors subsidiary. I was deputed at the client site, which was Hindustan Coca-Cola Beverages, the bottling arm of The Coca-Cola Company in India. In the role., I was handling end-to-end Internal Communication for 8000+ employees. One of the key deliverables was the revamping and popularising intranet resulting in 3X growth in traffic.

In my role with Trivone Content Services, I led communication projects for various clients including IBM, Capital Float, Jana Bank, Enchanting Travels, Position2 and digital media houses. Ideated and delivered content, designing, video and communication collaterals for internal and external communications, employee engagement campaigns, PR and social media. Managed both B2B and B2C clients.

My role with Webbazaar was as a Content Writer where I wrote content for the client websites along with the organisation's social media. Prior to that, I was employed with Azmas Builders as Planning and Marketing officer. 

I completed my Bachelor's Degree in Aeronautical Engineering from Hindustan College of Engineering, Chennai (2006-10) and secured First Class.