
Mudit Sahni
Marketing / Advertising / Public Relations
About Mudit Sahni:
A focused & hardworking individual with a positive attitude and good academic background. Seeking a position in Marketing & Operations where I can utilize my superior understanding of the domain gained during the PGDM and Graduation within the FMCG, Retail or E-Commerce industry. Which can provide me with varied opportunities to expand my knowledge, improve my skills and grow along with working towards the organizational goals
Experience
Territory Sales Incharge – 03/2023 – Present
Dabur India Limited , HQ Raikot (Punjab)
- Handling the Health Care and Foods Division.
- Responsible for Stockist Handling and building relationships with them for company growth.
- Handling 6 Stockist towns in Punjab i.e., Raikot, Dehlon, Ahmedgarh, Moga, Malerkotla, and Jagraon.
- Planning and achieving sales targets( Primary & Secondary).
- Planning and achieving sales targets( Primary & Secondary).
- Controlling stocks and planning sales as per availability.
- Monitoring and analyzing sales team targets and achievement on a daily basis.
- Preparing and implementing a sales strategy.
- Daily Market visit to check the visibility and availability of products, analyze the issue of the retailers & wholesalers and solve these in the best possible way.
- Responsible for monthly turnover of approx. 55 lakh, Eco Target, Brand Eco Target, and strong distribution of newly launched products.
Area Lead Sales & Ops - 02/2022 to 12/2022
Udaan.com, Jalandhar (Punjab)
- Solely responsible for leading the sales and Operations at Udaan in Jalandhar city, through a team of 15+ sales individuals.
- Responsible for portfolio building and managing the network with buyers.
- Achieved 40+% GMV growth in 6 months to hit 4 Cr monthly target, in a highly competitive & challenging macro-economic environment.
- Helped in formulating cluster level GTM planning including customer loyalty & salesforce incentive programs through market insights
- Responsible for Buyer Penetration.
- Ensured timely availability of key SKUs, competitive pricing, range-selling to boost same-store growth by 15% & AOV by 60%.
- Facilitated buyer-base retention & expansion by reinforcing customer value proposition, & improving assortment planning.
- Responsible New Product Launching and Increase penetration in local Market.
- Daily connect with sourcing team for quality, availability, and price related quires.
- Proactively involved in routing plan for better Delivery timings.
- Increased sales team’s beat adherence by 13% & beat productivity by 32% via efficient KAM mapping, & data-oriented reviews.
- Problem Solving: Responsible for solving daily Operational Challenges faced by BDEs and SO.
- Inventory Management (availability / ageing liquidation etc.)
- Successfully brought the Next Day Delivery [NDD] to 98% by working closely with Operations team. Identified Pincodes, Buyers, FOS which were impacting the Delivery matrix.
Education
PGDM in Marketing & Operations from JaipuriaInstitute of Management, Jaipur (Batch 2020-2022).
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