mukkul mancchandha

Results-driven marketing professional with 7+ years of experience seeking a challenging position in Marketing. I am passionate about developing and implementing strategic marketing campaigns to drive brand awareness, increase market share, and generate revenue. With Proven track record of driving brand awareness, increasing customer engagement, and achieving revenue growth. Seeking a challenging position that combines marketing management expertise with strong vendor management skills, I am dedicated to delivering good results and exceeding organizational goals.

Marketing Manager, BYJU’S (May 2022 - Present):

• Develops annual and quarterly marketing plans for lead generation and communicates them to the sales team.
• Plans, budgets, and forecasts lead requirements in alignment with team needs.
• Designs lead generation campaign strategies and metrics for successful customer acquisition and upselling.
• Collaborates with field marketers for campaign execution and monitors progress through weekly reports.
• Manages various key performance matrices like CPA, CPL, Revenue, and ROI.
• Executes effective BTL marketing campaigns, school engagements, seminars, kiosk placements, and more.
• Stays updated with industry trends and fosters relationships with stakeholders and vendors.

Marketing Manager, SR Promotions and Services (2016 - 2022):

• Holds over 6 years of diverse marketing experience in FMCG, healthcare, consumer products, and education sectors.
• Successfully manages advertising campaigns for reputed clients, including concept development and social media management.
• Demonstrates expertise in negotiating contracts with vendors and establishing distribution networks.
• Proactively identifies new business opportunities, resulting in a significant increase in the client base.
• Excels in vendor management, SEO optimization, digital marketing, and client relationship management.
• Proficient in digital advertising, strategic content creation, and multimedia design.

Business Development Executive, HDFC BANK LTD (August 2011 - March 2012):

• Identified and pursued new business opportunities within the assigned territory.
• Maintained strong relationships with key clients to ensure customer satisfaction.
• Conducted market research and delivered persuasive sales presentations to prospects.
• Collaborated with cross-functional teams to develop customized solutions for clients.
• Consistently achieved and surpassed sales targets and provided accurate reports on sales activities.

Google Analytics Certification (Skillshop) - 2023: Completed a certification in Google Analytics, demonstrating expertise in analyzing website data and deriving valuable insights for marketing strategies.

M.B.A (Marketing Communications) - 2022: Pursued a Master's in Business Administration with a specialization in Marketing Communications from Kurukshetra University, gaining comprehensive knowledge in marketing principles, communication strategies, and brand management.

Post Grad Diploma in Audio Engineering and Music Production - 2014: Obtained a Post Graduate Diploma in Audio Engineering and Music Production from Sri Aurobindo Centre for Arts and Communication, acquiring skills in sound engineering and music production.

B. Com - 2011: Graduated with a Bachelor of Commerce degree from Kurukshetra University, providing a strong foundation in finance, accounting, and business principles.