About Muskan Soni:
A dedicated technical student pursuing Sociology Honors by IGNOU with 8 months of experience in digital marketing and startup management. Aspiring digital marketer with a strong passion for online marketing and a solid foundation in digital marketing strategies and tools. Seeking an entry-level position to apply my skills, creativity, and eagerness to learn and grow in the dynamic field of digital marketing
Experience
Padhai Vadhai
August – Till Date
Wordpress Website Building
• I have hands-on experience in building and managing WordPress websites, where I have successfully contributed to the
creation and enhancement of web presences. My responsibilities included:
• Installing and configuring WordPress, selecting appropriate themes, and customizing them to align with client
preferences and branding.
• Creating and optimizing website content, including text, images, and multimedia elements, to improve user engagement
and search engine visibility.
• Implementing and customizing plugins to add functionality such as contact forms, social media integration, and e-
commerce capabilities.
• Ensuring responsive design and mobile-friendliness to provide a seamless user experience across various devices.
• Regularly updating and maintaining websites, ensuring security, compatibility, and optimal performance.
• Collaborating with clients to understand their requirements, provide technical support, and address any issues or • My proficiency in WordPress website development reflects my ability to efficiently create and manage web solutions
tailored to clients' needs while adhering to industry best practices.
Social Media Optimization
• Experience: Social Media Optimization
• In my role as a Social Media Optimization Specialist, I've played a pivotal role in enhancing the online presence and
engagement of various brands across multiple social media platforms. My responsibilities encompassed:
• Developing and executing comprehensive social media strategies to increase brand visibility and engagement.
• Conducting in-depth social media audits to assess the current state of social profiles, identifying areas for improvement.
• Creating and curating engaging content, including graphics, videos, and written posts, tailored to each platform's
audience.
• Implementing effective keyword optimization and hashtag strategies to improve discoverability and reach.
• Monitoring social media analytics and KPIs to measure the success of campaigns, and making data-driven adjustments
for continuous improvement.
• Managing and scheduling posts, ensuring consistent posting schedules and content calendars.
• Engaging with the online community through comments, messages, and responses to foster positive relationships and
address inquiries or concerns.
• Staying up-to-date with the latest social media trends and platform algorithm changes to adapt strategies accordingly.
Internship
Ekwik Digital
March-April 1 Month
During my time as a digital marketing intern at Ekwik Digital Ltd., I had the opportunity to assist in various areas such as
creating and optimizing content for online platforms, managing social media accounts, and supporting email marketing
campaigns. In addition, I conducted market research to help inform marketing strategies while also contributing to improving
website traffic and engagement.
Project- baagwala.com
Bookbirdsview.com
Yaatu.in
Padhaivadhai.com
Education
Completed my 12th class from School Of Excellence Khichripur, now pursuing my graduation from IGNOU in Sociology. And completed 3 Diploma Couse of Digital Marketing
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