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Technology / Internet
Muskan Soni

Muskan Soni

Digital Marketer
Delhi, Delhi


About Muskan Soni:

A dedicated technical student pursuing Sociology Honors by IGNOU with 8 months of experience in digital marketing and startup management. Aspiring digital marketer with a strong passion for online marketing and a solid foundation in digital marketing strategies and tools. Seeking an entry-level position to apply my skills, creativity, and eagerness to learn and grow in the dynamic field of digital marketing


Padhai Vadhai 
August – Till Date 
Wordpress Website Building 
• I have hands-on experience in building and managing WordPress websites, where I have successfully contributed to the 
creation and enhancement of web presences. My responsibilities included:
• Installing and configuring WordPress, selecting appropriate themes, and customizing them to align with client 
preferences and branding.
• Creating and optimizing website content, including text, images, and multimedia elements, to improve user engagement 
and search engine visibility.
• Implementing and customizing plugins to add functionality such as contact forms, social media integration, and e-
commerce capabilities.
• Ensuring responsive design and mobile-friendliness to provide a seamless user experience across various devices.
• Regularly updating and maintaining websites, ensuring security, compatibility, and optimal performance.
• Collaborating with clients to understand their requirements, provide technical support, and address any issues or • My proficiency in WordPress website development reflects my ability to efficiently create and manage web solutions 
tailored to clients' needs while adhering to industry best practices.
Social Media Optimization 
• Experience: Social Media Optimization
• In my role as a Social Media Optimization Specialist, I've played a pivotal role in enhancing the online presence and 
engagement of various brands across multiple social media platforms. My responsibilities encompassed:
• Developing and executing comprehensive social media strategies to increase brand visibility and engagement.
• Conducting in-depth social media audits to assess the current state of social profiles, identifying areas for improvement.
• Creating and curating engaging content, including graphics, videos, and written posts, tailored to each platform's 
• Implementing effective keyword optimization and hashtag strategies to improve discoverability and reach.
• Monitoring social media analytics and KPIs to measure the success of campaigns, and making data-driven adjustments 
for continuous improvement.
• Managing and scheduling posts, ensuring consistent posting schedules and content calendars.
• Engaging with the online community through comments, messages, and responses to foster positive relationships and 
address inquiries or concerns.
• Staying up-to-date with the latest social media trends and platform algorithm changes to adapt strategies accordingly.
Ekwik Digital
March-April 1 Month 
During my time as a digital marketing intern at Ekwik Digital Ltd., I had the opportunity to assist in various areas such as 
creating and optimizing content for online platforms, managing social media accounts, and supporting email marketing 
campaigns. In addition, I conducted market research to help inform marketing strategies while also contributing to improving 
website traffic and engagement.



Completed my 12th class from School Of Excellence Khichripur, now pursuing my graduation from IGNOU in Sociology. And completed 3 Diploma Couse of Digital Marketing 

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