neelakandan lakshmanan

This is Neelakandan Having 8+ years Experience in digital marketing industry (Ad ops).

Herewith I have attached my CV with all the required details for applying for Ad Ops Specialist in your esteemed organization.

Notice Period : Immediate Joiner

Looking forward to hear from you

Regards,
Neelakandan

Yahoo Software Development: Adops Sr Spec| Feb/2020 – Feb/2023

• I Supported for HK, TW, SG, market I handled following process Bing IO creations & revisions, DSP IO Creation, Screenshots,

1AS Launch, UCAM IO creations & Creative build, House IO creation and I was able to meet timelines and goals for each one.

• Handled responsibility of end-to-end Ad operations process.

• Setting up campaigns for multiples Agencies, brands and get approval from clients.

• Amending IO Creations, Creative Builds and its assets during the time of optimization as per the request.

• Reviewing media plans, Trafficking the Creatives and report audits to ensure accuracy and completeness of the media plans.

• Optimization process like swapping of creatives and adding banners, re-flighting.

• Handled multiple reports at a time with all data type campaigns like EOC reports, Pacing Reports, Lines Pending, Ad Rejected,

Ad Missing, Annual deals on Taiwan Front Page, Launch day Report & Screenshots Report.

• Handling client new enquires and acting as the face of business.

• Monitoring & reporting campaign's performance on daily basis.

• I have performed a quality check on the task completed by the team members as per the request.

Yahoo! Software Development: Ad Operation Associate IV –|Sep/2014 - Feb20

• Work smoothly in a fast-paced team environment, quickly and accurately processing tasks received from US and Australia

based Optimization Strategist and Account Managers.

• Uploading & scheduling the creatives for the advertiser by using Yahoo! Tools APT, ONE AdTech, one video, DSP, Gemini,

Store, Yam+ Yahoo! taginator Right media.

• Creative testing with different tools Taginator, Fast tool, Charles.

• Delivering to client with accurate and error free work with good turnaround time.

• In case of under delivering campaigns, discuss with the Account Managers and perform the Credit with required approvals.

• Generate reports on Daily, Weekly, Monthly basis and track the campaign pacing.

• Generation of client’s performance reports utilizing Yahoo! Proprietary tools and 3rd party tools.

• Interact with AMs on weekly calls to discuss with them the details of the campaign like budget allocation, it’s spent and many more key aspects.

CSS Corp Pvt Ltd - Chennai – Executive Ad Operations |Jan/2011 – Aug 14

• Managed tickets in the Opsight (Salesforce) queue and complete tasks as per the requirement of the client.

• Checking the different creative such as flash, images, videos and third-party tags as per the CAP (Creative Acceptance

Policies) and SPEC policy, building creative and assigning the creative accordingly to the campaigns. Live and Email support

to multiple Account/Sales managers regarding media plan creation and IO.

• Suggest clients about initial implementation of tags, to make sure all creative’s (Expanding/Floating) to serve properly.

• Review and testing all creative’s material and URLs before implementation in the ad servers. Extracted, review and approve

creative materials.

• Creating a test campaign and sending the test campaigns to client for approval to make sure the perfect live campaigns.

• Tracked live campaigns in the live site, and made recommendations for modifications to insure perfect delivery of

campaigns.

• Extracting live site screen shots for the confirmation of Ad delivery.

• Generating reports for various campaigns at regular intervals in order to update clients relating to the performance of each

campaign

• Managed to scheduling pacing part for better performances of campaign.

• Generate reports to track/monitor the campaign performance/delivery.

• Worked in Microsoft Ad Expert/CAM, Atlas, Ad Market, AppNexus and Google Ad Manager.

B.E in (Bachelor of Electronics and communication Engineering) From Anna University, Chennai.